Which site as main site? B2C or B2B?
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We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers.
Site structure looks like this:
<code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code><code>sonnenschirme.at/shop = shop / B2C</code>
We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically:<code>sonnenschirme.at/subdirname = B2B page
sonnenschirme.at = main page / B2C</code>But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.
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