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At a bit of a loss on this one... If anyone has any ideas about what's going on or how to tackle this, I'm all ears. One of my clients, an orthodontist, is appearing in the top three organic positions and in the local pack for almost all keywords we're targeting. However, for the keyword "orthodontist" without any location modifiers attached to it, we're appearing in the top three organic results but our Google listing is not appearing in the local pack. The three listings appearing in the local pack are his next-door competitor, one practice that closed almost a year ago, and a practice in two towns over. He and his competitor are the only two orthodontists in this town, so they should theoretically be the two main listings that are being pulled in. The listing for the closed practice is marked as closed on Google and has been reported to Google several times in the last few months. The listing has no website or reviews on it, although it does have an address and a phone number. We have spent months doing aggressive, in-depth NAP/local listing cleanups. We have 24 Google reviews with an average rating of 4.6 stars, and we're organically gathering reviews every week. We went through a site redesign at the beginning of this year, so we now have a mobile responsive website. We are appearing in the local pack for almost every other keyword that we have high organic rankings for, so we know it isn't necessarily an issue with our Google My Business listing. Does anyone have any ideas of what's going on, or what we can do to get our listing to appear in the local pack for this keyword? The keyword "orthodontist" is the single most important keyword to this client and our strategy, so we're open to any and all suggestions or thoughts.

Hi All, We have started to use a 3rd party review company and now have the choice of either implementing their re-supplied widgets (Java ) on our site showing customer reviews or use their an API to get this information. The widgets (Java) , would be loaded once the page is actually loaded so I am not sure how and if google will read this information if at all?  If we use a widget then we won't be able to implement it with Schema.org although we will be able to use rich snippets to it will appear on any PPC (once we have had 30 reviews). If we go down the API route, it's more expensive for us but we can use the review schema.org for this. Does anyone have any experience of what works best for them ?.. We have a choice of having a widget showing latest reviews or just a badge (which is actually a link to the review site showing our reviews). From an SEO point of view, is one better than the other ? Does google actually read the content of the review or is the link back to the 3rd party review company sufficient enough to help with rankings etc. Am I correct in assuming that by linking to a 3rd party review company and showing our reviews on our site , this will help with rankings as even though the content in the reviews doesn't really say much ,. I did see it was a ranking factor  on the survey but not sure how google uses this. ? I've read up some information on reviews etc but wondered what the general consensus was with what others found works best for them Any help greatly appreciated Pete

Hi Moz Fans! Its the first time I try to ask the community something, usually I find the solution somewhere in this incredible place. But today I need some orientation with a complex problem. We have just launched a spanish Car Dealer Rating and Reviews website. Lets say there is a multibrand Car Dealer called "Autogira" so we need to aim two typical keywords query: "Autogira", "Autogira reviews". "Autogira" is the most important one because it means more than the 90%. Using On-Page Grader I found that the listing page for Autogira: "Autogira" = Grade A "Autogira reviews" = Grade C However I found my website well ranked for "Autogira reviews" (1 page) and not for "Autogira" (2-3 page). Competition is low for the two kind of keywords. Autogira and this examples have reviews and good photos so its good content, however there are lots of listings without reviews yet. Chronology: Nov 20 = Sitemap.xml sent through GWT Dic 26 = Domain Authority up to 10 Jan 16 = Google snippets installed Jan 17 = Domain Authority up to 12 Jan 30 = Domain Authority up to 18 Feb 3 = Growth trend changes and starts going down, coincide with a problem of duplication of urls that was fixed 2 days later. Keywords like "Autogira" starts fluctuating positions between 20-50 but "Autogira reviews" stay on 1-10. Feb 5 - Feb 26 = SEO improvements (more on page optimization, deduplication, canonalication...) How could I lost positions for "Autogira" and not for "Autogira reviews" when everything is better optimized for the first one? Is it normal to fluctuate weekly rank positions for the same keyword? Thank you all!

Hi I'm in need of some advice, one of our clients has had a very sudden and dramatic decline in rankings. On the week commencing 20th Jan, 23 of our keywords declined from pages 1, 2 and 3 of Google out of the top 50. We haven't been carrying out any bad practice SEO, just some on page optimisation so that we achieve A grades with the Moz tool. We have also built 4-5 links in the past 3 months with quality and relevant sites such as biz crowd and industry relevant blogs so I don't see why this would be a problem. I noticed on the Moz Cast that there was some increased algorithm activity on 23rd and 26th Jan which would correlate with this decline in rankings, but our other SEO clients seem to be unaffected - I'd be interested to see if anyone else has been affected by this? I welcome any advice or further insight on this. Thanks in advance.