Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Discover Brand Authority
      Moz Pro

      Discover Brand Authority

      Learn More
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Take the quiz
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      June 3 & 4, 2024, Seattle
      MozCon

      June 3 & 4, 2024, Seattle

      Get tickets
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Ecommerce - Product Titles

    Ecommerce - Product Titles

    Intermediate & Advanced SEO
    4
    10
    2714
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BeckyKey
      BeckyKey last edited by

      Hi

      I want to find out how ecommerce sites optimise their product names:

      1. When they have thousands of products

      2. When some of their products are identical

      I notice on some sites, like this for example, they have no key phrases in their product titles http://www.argos.co.uk/static/Product/partNumber/6249346.htm

      How can this help for SEO?

      At the moment we optimise the titles as best we can for key phrases relevant to the products and differentiating attributes.

      Where we get stuck is, if their are 2 identical products - how can the content team quickly add a title which is useful for customers and search engines?

      Some products have no differences for us, but longer tail phrases are where we could get some good returns if the research is put in - it's just very labour intensive.

      Thank you

      1 Reply Last reply Reply Quote 2
      • BeckyKey
        BeckyKey @ChrisAshton last edited by

        Hi Chris

        Thank you for the detailed response, would you say have more subcategory pages is better? I wanted to make sure the product titles were in some way relevant to the category to help with optimisation.

        I'm trying to improve category page content, but at the moment it's a struggle. The focus is on the products so its not a priority for the business to have lots of content on the page.

        Becky

        1 Reply Last reply Reply Quote 0
        • ChrisAshton
          ChrisAshton @BeckyKey last edited by

          No problem Becky.

          Something I shoud have mentioned about taking this approach with the page titles is that having multiple templates can sometimes be a good idea to break them up so you don't have a thousand pages with very similar titles.

          That could be something you apply in this case as well. If they have a product name that makes no suggestion of what the product is, for that list of products you could change the template to also include a common term for it. Similar to my example above where the word "Tyres" was used after the product name.

          Of course, the dangerous part of this is if you're using it on hundreds of pages, that's hundreds of page titles using the same word(s) in the same place each time so it does have to be used sparingly.

          Don't forget that people likely to come across the individual products in the SERPs are either looking for it by name or some other very specific search that suggests they probably know what the product is anyway so just having the name isn't inherently bad. If you're wanting to rank for broader terms, that's what your category and subcategory pages are for.

          As an example, I'm a cyclist. If I'm searching for a new set of tyres, I'll know what the vast majority of the products are by name in the SERPs so the results make perfect sense to me without having to say "cycling tyres" in the title.

          BeckyKey 1 Reply Last reply Reply Quote 1
          • BeckyKey
            BeckyKey @TammyWood last edited by

            HI

            We have actually started to do this, the brands are not very well known which can be the issue with some of them.

            Even if this is the case would you suggest still optimisation the page/titles/H1 with the brand included?

            1 Reply Last reply Reply Quote 0
            • BeckyKey
              BeckyKey @ChrisAshton last edited by

              Great thank you. I think this is a great idea, the only problem I have found is that the suppliers have some strange names for their products, which are sometimes not even relevant for the customer.

              Some require alterations, but as you said this is not possible for thousands of products.

              Thank you for the tip, this is something we could look to implement to save us some time, 🙂

              ChrisAshton 1 Reply Last reply Reply Quote 0
              • ChrisAshton
                ChrisAshton last edited by

                Looks like other comments have covered the duplicate pages so I won't go into that but to answer your other question about page titles for thousands of products, templates are your friend.

                I'd suggest manually crafting the page titles for your key landing pages, categories and potentially sub-categories depending on how many there are. The below info is for the individual product pages.

                Just set them up in your CMS to use descriptive variables. It won't always be perfect but short of writing thousands of titles and constantly writing new ones for new products, it's the most viable.

                For example, if you sold car tyres, the page titles for your product pages would look something like this:

                [Product Name] - [Product Number] | Your Website Name

                What you end up with is auto-generated page titles like this (details clearly fabricated):

                TreadMax Pro Tyres - XVN90P | Ed's Tyre Warehouse
                Performax Ultra Tyres - PUH862 | Ed's Tyre Warehouse

                Like I said, these aren't ideal. A good page title should be far more compelling but we have to reach a reasonable compromise. The thing to remember here is that if these individual products are showing up for someone in the SERPs, they've probably searched for something like an exact product name or product ID. Since they're toward the end of that sales funnel already, simply showing the product name and ID can be all they really need.

                Hope this helps!

                BeckyKey 1 Reply Last reply Reply Quote 2
                • TammyWood
                  TammyWood last edited by

                  Hello,

                  You could create categories based on manufacturer even if same product IE:

                  www.domain.com/manufacturer/ product/

                  And as the poster above, focus on including the manufacturer in on page optimizations to differentiate between the two. Now, in all honesty if you are a reseller of a popular product, you want to do a search online for duplication of the manufactures descriptions to avoid duplicated content across the Internet- which can be a negative as well.

                  BeckyKey 1 Reply Last reply Reply Quote 1
                  • DmitriiK
                    DmitriiK @BeckyKey last edited by

                    Well, then, since it's important that those products are from different manufacturers, emphasize on it. Build content, product titles etc around manufacturers name, I guess. Otherwise it will be simply duplicate content.

                    1 Reply Last reply Reply Quote 0
                    • BeckyKey
                      BeckyKey @DmitriiK last edited by

                      Identical as in, everything is the same apart from the manufacturer - which isn;t very well known or unbranded.

                      They are from 2 separate suppliers so they wouldn't want to put them on the same pages.

                      DmitriiK 1 Reply Last reply Reply Quote 0
                      • DmitriiK
                        DmitriiK last edited by

                        Hi there.

                        How would you have two identical products? If they are truly identical, then why are they on two pages?

                        As for the link you posted - how do you know they even do SEO? And they kinda do have keyphrase there - "mirror" 🙂

                        As for how to fix identical pages - canonical link, I say.

                        Hope this helps.

                        BeckyKey 1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • filippodanesi

                          Product markup for a website that doesn't show prices

                          markup schema markup structured data product

                          Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

                          Intermediate & Advanced SEO | | filippodanesi
                          0
                        • Preen

                          Url title and then category vice versa

                          We have recently developed a site with the structure of domain.com/page-title/about/category Instead of the traditional domain.com/category/page-title We want to optimize more on each single article rather than the category its in. However now we get the info from a seo company that this is rather a bad idea and it hurts the SEO performance because google doesnt understand the structure. The archive page of each category is domain.com/category/overview Whats your input on this?

                          Intermediate & Advanced SEO | | Preen
                          0
                        • Ideas-Money-Art

                          How to perform keyword research for Innovative products?

                          Hi Mozzers, I am doing an SEO audit for a new client that has an innovative product in the shoe industry. The terms he uses to qualify his shoes don't get searched that much. Digging in into his google analytics I found some potential kws that has a small amount of traffic that he is already ranking for. So my question is how should I conduct my kw research for an innovative product that is new to the market and no competitors to analyze from? Thanks for providing any tips and/or suggestions!

                          Intermediate & Advanced SEO | | Ideas-Money-Art
                          0
                        • Charles_Murdock

                          What is the proper way to write a title for local SEO?

                          Good Morning, I was wondering if some one could clarify the best way to write a title tag for local SEO. 1.) "Pet Store in Boston, MA" or 2.) "Boston, MA Pet Store" Thank!

                          Intermediate & Advanced SEO | | Charles_Murdock
                          0
                        • PeteC12

                          Product Page on Eccomerce Site ranking very poorly - Unique Product description but duplicate content on other tabs.

                          Hi All, I have a query regarding my Product pages on my eCommerce site. I have unique Product descriptions but some of the other page content on the other tabs i.e Hire Terms , Delivery , About the Hire Company  - Are duplicated across ALL my products. Is that okay or how should I deal with them ? See example url of one of my products below below  - http://goo.gl/aSFPqP My products currently rank very badly... 200 + so Any advice would be greatly appreciated thanks Peter

                          Intermediate & Advanced SEO | | PeteC12
                          0
                        • Kerry_Jones

                          URL structure for categories, sub categories and products

                          Hi, I'm looking for some advice about URL hierarchy and the best way to structure URLs for SEO with regards to categories, sub categories and product pages. The way the site is set up displays the URLs as such, example: 1. /badge-accessories/ 2. /badge-accessories/plastic-wallets/ 3. /badge-accessories/plastic-wallets/clear-flexible-wallets/ I am questioning whether it would be best to keep it like this (which the site developers are suggesting) or change to something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /clear-plastic-flexible-wallets/ Or something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /plastic-wallets/clear-flexible-wallets/ Any advice would be appreciated. Thanks

                          Intermediate & Advanced SEO | | Kerry_Jones
                          0
                        • Creode

                          Duplicate content on ecommerce sites

                          duplicate content

                          I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,

                          Intermediate & Advanced SEO | | Creode
                          0
                        • DojoGuy

                          H1 or H2 for Post Title SEO

                          I know people suggest having a H1 with your keyword on your page somewhere to help with SEO. My current wordpress theme has the post title as a H2. Is there a big difference in using H1 vs H2

                          Intermediate & Advanced SEO | | DojoGuy
                          0
                        Moz logo
                        • Contact
                        • Community
                        • Free Trial
                        • Terms & Privacy
                        • Accessibility
                        • Jobs
                        • Help
                        • News & Press
                        • MozCon
                        © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.