How to improve SEO in two cities at once
-
Hi, we have a company, and the business has a Google My Business and business citations created.
the manager, wants to be on first page of Google, in the organic results, for another city thats less than 10 miles away.
the business does not have two stores, just one business premises, any idea how we can improve the local/organic SEO for the second city and get on the first page of Google there as well?
-
Improving SEO in multiple cities simultaneously requires a strategic approach tailored to local search optimization. Here's how you can improve SEO in two cities at once:
-
Local Keyword Research: Identify relevant keywords for each city by conducting local keyword research. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover keywords with local intent that are specific to each city.
-
Localized Content: Create localized content that caters to the interests and needs of each city's audience. This could include city-specific landing pages, blog posts featuring local events or attractions, customer testimonials from each city, and localized service pages.
-
Local Citations: Ensure your business information (name, address, phone number) is consistent and accurate across online directories, citation sites, and local business listings. Claim your Google My Business listings for each location and optimize them with accurate information, photos, and business hours.
-
Local Link Building: Earn backlinks from local websites, directories, chambers of commerce, and local news outlets. Participate in community events, sponsor local organizations or charities, and seek opportunities for guest blogging or contributing articles to local publications.
-
Schema Markup: Implement schema markup on your website to highlight local business information, such as address, phone number, business hours, and customer reviews. This helps search engines understand your business's location and improves visibility in local search results.
-
Mobile Optimization: Optimize your website for mobile devices, as many local searches are performed on smartphones. Ensure your website is mobile-friendly, loads quickly, and provides a seamless user experience across all devices.
-
Localized SEO Tags: Include city-specific keywords in your title tags, meta descriptions, headers, and image alt attributes. This helps search engines understand the geographical relevance of your content and improves its chances of ranking for local searches.
-
Customer Reviews: Encourage satisfied customers to leave positive reviews on your Google My Business listings and other review sites. Positive reviews not only improve your business's credibility but also signal to search engines that your business is relevant and trustworthy in each city.
-
Monitor and Analyze: Use analytics tools like Google Analytics and Google Search Console to track your website's performance in each city. Monitor keyword rankings, organic traffic, and user engagement metrics to identify areas for improvement and adjust your SEO strategy accordingly.
By implementing these strategies consistently and monitoring your progress over time, you can improve your website's visibility and rankings in multiple cities, driving more organic traffic and leads to your business.
-
-
@sarahwalsh Ethics Considerations in the Age of Artificial Intelligence
The rapid rise of AI in healthcare, finance, and transportation promises a transformed future. However, harnessing this potential responsibly necessitates careful consideration of ethics considerations throughout AI development and deployment.
-
@sarahwalsh Ethics Considerations in the Age of Artificial Intelligence
The rapid rise of AI in healthcare, finance, and transportation promises a transformed future. However, harnessing this potential responsibly necessitates careful consideration of ethics considerations throughout AI development and deployment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi there SEO agency owners
Hi, we are slightly baffled. We have amazing backlinks and good on-site SEO, yet we don’t rank on the first page for our main keyword, “SEO Cardiff.” Now we can't understand why we are not on page one of Google for this keyword? Can someone have a look at our site and tell us why? We think we have better backlinks than some of our direct competitors that rank for this term.
SEO Tactics | | sarahwalsh0 -
Unsolved GMB Local SEO question
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services. This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing. I am wondering if anyone has filled these out and if there were any noticeable results. Any insight is appreciated
Local SEO | | jorda0910 -
Advice needed; Scrap mature .co.uk and move to .com, or run two separate domains?
Asked before, we have a .co.uk domain name and it has grown with rankings over many years with many quality links made to it. Since, we also have acquired the .com of our agency brand, and want to also focus on US market - something hard to do with a UK domain. However, we aren't sure which route to go from here... Should we keep the .co.uk active and allow that to focus on the UK market, and grow the .com from scratch with a site that looks the same with slightly different content and interlink the two with regional flags. Or move across to the .com totally and scrap the .co.uk. I know we could do a redirect and save a good number of the links made on the .co.uk, but is that worth even doing? And what would the risk be of having two sites the same with similar content? Since this isn't an area I've dealt with before, we are interested to get some real advice to understand which decision is right given the scenario.
Local SEO | | thewebpreneur0 -
How can I make a compelling financial forecast on how SEO will bring tangible value?
Hi all, I am currently doing keywords research and matching it to our sales data. With an input of resources, do you know if there is a good way to create a growth forecast as a result of SEO investment? How do I work out a strategy and align it to a compelling financial forecast? Your experience on this will be super helpful! Many thanks, Eric
Local SEO | | Eric_S1 -
Opinion on stripping down homepage to two navigational links for SEO
I am in the process of restructuring a clients site who offers two niches. One is an event venue and the other is private dining. We have struggled in the past with ranking for either one since google sees restaurant and event venue as two distinct businesses. So on the homepage I would like to essentially 'divide' the site into two sections - Weddings and events, and Dining. From there people can choose which part of the website they would be directed to. (There are other things we will do as well, like up content etc. but this is the start) So my question is this - from an SEO standpoint should I do away with a menu on the home page and only have two links there and have the site hierarchy go down from there, does this give more 'juice' to the two categories? or will it hurt the site since there is no about, contact, etc page link on the home page? thanks for any opinions on this!
Local SEO | | Jenn_E0 -
Legalicy of videos used for local SEO
Hello, A client of mine wants to use someone else's video (video of how to train your dog) in his pages for "dog training (His City)" The person who makes the how to train your dog videos sells DVDs and that's how he makes his money if that matters. We want to make sure we're giving the proper credit and doing this OK. What do we need to keep in minds for legalities and respecting the author? Thanks.
Local SEO | | BobGW0 -
What happens with SEO when a site is served via CloudFlare CDN?
Hello, With regards to hosting, it is my understanding that one of the search engine ranking factors for a particular geographic location (city/country) is where a site is hosted physically geographically. For example, if a site was developed for New York users primarily AND it was hosted on a server physically located within New York (IP address) then it would rank better in New York ... that is, given all other SEO ranking factors were equal? Is this true? My worry is that once a site is served via CloudFlare via their 64 global cached locations, then do the search engines effectively lose all context as to its origin hosting and therefore hosting in New York (in the example above) would have no different effect than if the site was hosted on Mars (after the site had been cached, that is). Many thanks,
Local SEO | | uworlds
Mark 🙂0 -
Lots of [keyword]in[city].com domains - what to do?
A client of mine had purchased a lot of domains. They all start with the same keyword following by "in" following by a cities name. The cities are all the cities around their location. They had the pages set up to all look the same with very small differences in content. A bunch of duplicate content. All of them have a DA of 8 and PA of 19. There are 35 of them total. They get roughly 30-60 hits a month each but it's mostly all spam. The idea was for users to type in [keyword] in [city] in Google and these websites show up. A competitor of my clients had done something similar which was working for them. The main website (separate of these) gets ~1500 visits per month of non spam traffic and gets ~10 referrals from these websites. What should be done with these domains? Chalk it off as a bad idea and have them 301 to the main website until they expire? Or can they be changed into something useful? If so, how? Any ideas would be greatly appreciated. Note: I did search for this similar topic but it was hard to search it out and I did not find an answer. Thanks!
Local SEO | | RedKeyDesigns0