How to rank a website in different countries
-
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
-
To rank your website in multiple English-speaking countries without changing the domain extension, you can follow these steps:
Localize your content: Ensure that your website content is tailored to the specific countries you are targeting (UK, NZ, AU). This includes using country-specific spellings, terminologies, and references.
Use hreflang tags: Implement hreflang tags on your web pages to indicate the language and country targeting. This helps search engines understand which version of your content is intended for each country. For example, you can specify hreflang="en-GB" for the UK, hreflang="en-NZ" for New Zealand, and hreflang="en-AU" for Australia.
Create country-specific landing pages: Develop unique landing pages for each country, optimizing them for relevant local keywords, search intent, and user preferences. These pages should provide location-specific information, such as pricing, availability, and local contact details.
Obtain country-specific backlinks: Build backlinks from reputable websites within each target country to enhance your website's local authority. Engage in outreach campaigns, guest posting, or collaborations with local influencers or businesses to obtain relevant backlinks.
Leverage local directories and citations: List your business on popular local directories and citation websites in each country. Ensure that your NAP (Name, Address, Phone Number) information is consistent across all directories. This can help improve your local search visibility.
Optimize for local search: Utilize local SEO techniques to increase your visibility in each country. This includes optimizing your Google My Business profile, including accurate business information, photos, and encouraging customer reviews. Additionally, consider targeting location-specific keywords and creating location-specific content.
Monitor and analyze performance: Regularly track your website's performance using analytics tools, such as Google Analytics or Search Console. Analyze the data to identify areas for improvement, such as high-performing keywords, user engagement metrics, or potential technical issues.
Remember that ranking in different countries requires ongoing effort, and it may take time to see results. It's important to consistently monitor and adjust your SEO strategies based on the performance and feedback you receive.
-
To rank a website in different countries, focus on country-specific keyword research, create localized content, use country-specific domains or subdomains, implement hreflang tags, optimize on-page elements, build country-specific backlinks, and leverage local directories and social media platforms. To learn more about search engine optimization agencies, visit this page.
-
To rank a website in different countries, focus on country-specific keyword research, create localized content, use country-specific domains or subdomains, implement hreflang tags, optimize on-page elements, build country-specific backlinks, and leverage local directories and social media platforms. To learn more about search engine optimization agencies, visit this page.
-
The best way to rank a website in different countries may vary depending on your target market and specific targeting strategy. Some general tips that might help include increasing keyword density and including relevant keywords throughout your content, creating high-quality images and videos, focusing on user experience (UX), investing in social media marketing strategies, developing positive customer reviews and ratings, using effective link building practices, and engaging with potential customers through email campaigns or social media posts.
Use Google's Search Console to see how you're ranking against your competitors in different countries so that you can fine-tune your SEO tactics accordingly. Remember that it takes time for search engines to adjust their algorithms.
Click here for more about search engine optimization agency -
You have to target each country step by step.
Let' say you want to rank in UK.
-
First, you have to search out on which Keywords you want to rank on and then then you'll embed those Keywords in your content. The lesser the KD the more it'll be easier for you to rank.
-
Then, you need to create backlinks on that particular Keywords keeping in mind the anchor text. Let's "oil and gas training courses in Dubai". First, you'll check its KD and then you start to embed this in your content on specific places and will build proper backlinks on this anchor.
-
And do proper interlinking of your articles.
and that's it you'll start seeing results in almost 1- 2 months depending upon your keyword difficulty.
-
-
I would recommend the following:
-
list item Ensure you can choose the correct currency in each language. No one will purchase something in the UK if prices are in New Zealand Dollars.
-
list item Detect the country to determine currency and postage options. This way visitors will spend longer on your site, which is an important part of ranking.
-
list item Mention the countries you're targeting once on each page. This called be 'free delivery in the UK, New Zealand and Australia' for example.
-
list item Write specific blog posts targeting your core keywords plus one of the countries only. This way you have different landing pages for each keyword. Include plenty of links to and images of products in your blog.
-
list item Consider creating 3 'Best selling items by country' pages. This way you also have unique landing pages for each country.
-
list item Ensure you don't mention currencies or countries by default in your metatags if you're using cookies to change them.
I hope this helps! You can see some additional tips on https://www.indigoextra.com/blog/international-seo.
-
-
Hi @Ravi_Rana , this gets a little tricky as your content will likely not be localised. Off the top of my head, 3 things you can do are:
- Have a section dedicated to your product/service for each country on all pages.
- Get backlinks from local websites in each country, anchor text should include the country name. Also list yourself on local directories.
- Use local biz schema to list your office/store in each country.
^as with SEO in general, this ideas are subjective. If you are not in a competitive niche and have gathered sufficient authority, then you may not need all to take all these extra steps.
-
Hi, @Fabian001 thanks for your time and I really appreciate your response. I was discussing with the team and they said since all the countries are English, we will not create the sub folder i.e. xyz.com/au or xyz.com/nz we will keep the domain xyz.com only. What can be done in this situation?
-
@Ravi_Rana if you are retaining the .com domain, then I recommend creating sub folders for each country. Duplicate your website's content and localise the content. Then use hreflang tags formatted as language - country.
Example for your UK page variant, would have hreflang tags as follows:
<link rel="alternate" hreflang="en-au" href="https://example.com/au/" />
<link rel="alternate" hreflang="en-nz" href="https://example.com/nz/" />Also do insert 1 more hreflang tag for x-default, pointing to the default page to be shown to users outside of these 3 countries.
Do really localise the content as its possible that Google ignores your hreflang tag if the content is too similar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking Advice & Strategies to Boost Rankings and Moz DA/DR
I'm seeking guidance on optimizing the rankings and increasing Moz Domain Authority (DA) and Domain Rating (DR) for my websites, www.fastlanddeals.com and www.fastlandoffer.com, especially in light of the recent Google March 2024 Core Update. What strategies and tactics do you recommend for navigating these changes effectively and enhancing the overall visibility and authority of these domains?
SEO Tactics | | FredericoSeo0 -
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
Looking for feedback on review website
Hello Moz community. I’m looking for feedback on how
Content Development | | Paul-Paquin-Golden-Financial
to improve this national company review/comparison website. We bring in experts in the industries we are writing reviews on. Well then conduct extensive keyword research and provide an SEO optimized recommendation content briefing to the writer. The writer creates the content including the high search volume and most relevant keyword phrases that people are searching for. We also make sure to match the intent of the keywords to Commercial intent for the content to ensure it matches our audience. For example, we brought in a leading audiologist and created the top Hearing aids for tinnitus.. How can we improve the process and site, any recommendations?0 -
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Ok to have multiple domains w/ seperate websites rank for similar keywords?
Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
SEO Tactics | | fourwhitesocks
with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
Thank you!0 -
Clever Way To Increase Organic Search Traffic To News/Magazine Websites
Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.
SEO Tactics | | Webpresence0 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0