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I'm hoping to find a real expert to help out with this. TL;DR Our visibility in search has started tanking and I cannot figure out why. The whole story: In fall of 2015 I started working with Convention Nation (www.conventionnation.com). The client is trying to build a resource for convention and tradeshow attendees that would help them identify the events that will help them meet their goals (learning, networking, sales, whatever). They had a content team overseas that spent their time copy/pasting event information into our database. At the time, I identified several opportunities to improve SEO: Create and submit a sitemap Add meaningful metas Fix crawl errors On-page content uniqueification and optimization for most visible events (largest audience likely to search) Regular publishing and social media Over nine months, we did these things and saw search visibility, average rank and CTR all double or better. There was still one problem, and that is created by our specific industry. I'll use a concrete example: MozCon. This event happens once a year and there are enough things that are the same about it every year (namely, the generalized description of the event, attendees and outcomes) that the 2015 page was getting flagged as a duplicate of 2016. The event content for most of our events was pretty thin anyway, and much of it was duplicated from other sources, so we implemented a feature that grouped recurring events. My thinking was that this would reduce the perception of duplicate or obsolete content and links and provide a nice backlink opportunity. I expected a dip after we deployed this grouping feature, that's been consistent with other bulk content changes we've made to the site, but we are not recovering from the dip. In fact, our search visibility and traffic are dropping every week. So, the current state of things is this: Clean crawl reports: No errors reported by Moz or Google Moz domain authority: 20; Spam score 2/17 We're a little thin on incoming links, but steady growth in both social media and backlinks Continuing to add thin/duplicate content for unique events at the rate of 200 pages/mo Adding solid, unique strategic content at the rate of 15 pages/mo I just cannot figure out where we've gone astray. Is there anything other than the thin/copied content that could be causing this? It wasn't hurting us before we grouped the events... What could possibly account for this trend? Help me, Moz Community, you're my only hope! Lindsay

There are many, many broken links on the website. What normal strategy to use for that? http://www.txacspecialist.com/air-conditioning-equipment-service-austin/american-standard/ It's an AC site, so all the links to AC vendors who have changed their product pages, all of those links are broken So for instance, the carrier 20xl doesn't exist anymore. Now they sell the carrier 45abp. We link carrier 20xl and now the page and AC model is not exist. So what I can do to solve the broken link issue?

My other website is 4 years old and Page Rank 3. We are into business of design and development for 5 years and still we don't have any result from Google Searches. When I type link:mydomainname.com I don't get any result. What's the reason?

We are new to SEO MOZ, and as we are doing our evaluation, multiple page problems have arisen.  Our domain is www.moxicopy.com and www.moxicopy.com/blog. Our blog is wordpress hosted but integrated into our site.  As we ran our analytics from MOZ PRO, we got TONS of Duplicate Page Title and Duplicate Page Content warnings, over 90 each. Most seem to come from our blog and our different products (we are an ecommerce website). Would the canonicalization of the pages be the cause? And couuld someone further explain exactly what canonical/canonicalization is>?  I am very confused, and have a feeling that this is what has hurt our site so much in the last 2-3 weeks

Hi Guys, I have a site that ranks quite well in a very competitive vertical and the company is now planning to do a site relaunch. SEO is very important to them and all of the sites within in the top 10 have the primary keyword in the urls example search: key1 key2 site.com/key1-key2/
site.com/ key1key2/
site.com/key1key2.php Our site is the only one that is positioned within the top 10 without the keyword in the url and homepage only listing so the top 10 result looks like search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com sitekey2.com/key1-key2/
key1site.com/key1key2.html Currently we do not have a separate landing page for the target keyword hence why link building is focused on the homepage. As part of the consultation, I recommended we create a landing page for our primary keyword so we get  **oursite.com/key1-key2/  **and shift the on-page keyword balance towards this page. the hope is, we get search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com/key1-key2 sitekey2.com/key1-key2/
key1site.com/key1key2.html Would Google simply replace my current domain only list  for the most relevant url  for a term? Does anyone have any experience with this? Or would  i need to build links into the new url for the change to take place. what i'm hoping for and expecting, is for somthing like this to happen http://www.seowizz.net/2011/04/it-doesnt-matter-where-you-point-links-google-will-pick-the-page.html

We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?