Are LinkedIn Newsletters bad for SEO?
-
Hey crew,
Curious if anyone has an answer for this one.Someone in our company is encouraging us to start posting our blog content as newsletters on LinkedIn and thinks it will help us grow.
From what I've learned about SEO - this seems like a bad idea that would split traffic for that content between our website and LinkedIn. I also feel like it would create duplicate content - right?Does anyone have any insight on this?
I see that Moz doesn't do LI newsletters and usually posts links on social media that point back to blogs on their website. That's what I've tried to do with our social media as well.Am I thinking about this correctly? Would this be bad for SEO?
-
LinkedIn newsletters can be a valuable tool for engaging with your audience and sharing valuable insights. However, when it comes to SEO, the impact of LinkedIn newsletters on search engine rankings is limited. While LinkedIn is a reputable platform, search engines primarily focus on content and links from external websites rather than internal content within platforms like LinkedIn.
To maximise your SEO efforts, it's crucial to have a well-optimised website with high-quality content and relevant keywords. By leveraging the expertise of an SEO agency, you can ensure that your website is optimised for search engines and ranks higher in search results. The agency can help you with on-page optimisation, keyword research, link building, and technical aspects of SEO, which have a more significant impact on your website's visibility and search engine rankings.
However, that doesn't mean you should disregard LinkedIn newsletters. They can still contribute to your overall digital marketing strategy by driving engagement, building relationships, and establishing yourself as an industry expert. By including relevant links to your website or blog within your newsletters, you can drive traffic to your site and indirectly boost your SEO efforts.
In conclusion, while LinkedIn newsletters may not directly impact SEO, they can complement your SEO strategy by driving traffic and establishing thought leadership. To achieve optimal results, it's recommended to integrate your LinkedIn efforts with a comprehensive SEO strategy implemented by an experienced SEO agency.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hey Moz Community, I'm curious about the latest trends in SEO. I am sharing some insights or tips on optimizing for voice search! Apologies for the delay.
Absolutely! Optimizing for voice search is becoming increasingly important, especially when it comes to niche topics like sewing machines. If you're writing about Singer sewing machines, it's essential to consider how people might voice their queries when searching for information about these machines. Incorporate long-tail keywords and conversational phrases that sewing enthusiasts might use. In your articles about Singer sewing machines, you can provide answers to questions like 'What are the best Singer sewing machines for beginners?' or 'How do I maintain my Singer sewing machine for optimal performance?' By offering comprehensive and insightful answers, you're more likely to align with the needs of voice search users. If you're interested in exploring more about Singer sewing machines, you might find this resource helpful: Best Singer Sewing Machines. It's always great to have in-depth articles paired with valuable external sources to enhance the reader's experience. Happy sewing and optimizing!
SEO Tactics | | Uvuvvuuv0 -
Track SEO performance for specific sub-directories
How can i track performance metrics for a group of subdirectories.
SEO Tactics | | Miradoro
I.e
domain.com/de/en_uk
domain.com/de/de_de
domain.com/at/en_uk
domain.com/at/de_de0 -
Searching For LinkedIn Ad Agency
My organization is looking to do paid social on LinkedIn but we are having trouble locating a agency that can handle our unique needs. Does anyone have a recommendation for an agency that specializes or has had success with LinkedIn advertising?
Social Media | | inhouseninja0 -
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
Can't get Google to index our site although all seems very good
Hi there, I am having issues getting our new site, https://vintners.co indexed by Google although it seems all technical and content requirements are well in place for it. In the past, I had way poorer websites running with very bad setups and performance indexed faster. What's concerning me, among others, is that the crawler of Google comes from time to time when looking on Google Search Console but does not seem to make progress or to even follow any link and the evolution does not seem to do what google says in GSC help. For instance, our sitemap.xml was submitted, for a few days, it seemed like it had an impact as many pages were then visible in the coverage report, showing them as "detected but not yet indexed" and now, they disappeared from the coverage report, it's like if it was not detected any more. Anybody has any advice to speed up or accelerate the indexing of a new website like ours? It's been launched since now almost two months and I was expected, at least on some core keywords, to quickly get indexed.
Technical SEO | | rolandvintners1 -
Unsolved SEO And Digital Marketing Training
Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks
SEO Tactics | | fslpso0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330