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Hi, We welcome your thoughts on the current problem we are experiencing: When searching for our client's brand name, their previous sponsors name is shown within the Site Links to a very important page. We are keen to change this reference within the Site Link but keep the link itself. We have untaken the following without any change to the words used within this particular Site Link: 1) Removal of previous-sponsors name sitewide: Title tags Alt attribute Anchors Page names Image names 2) Removal of sponsors name from 200+ sister sites: Title tags Alt attribute Anchors Page names Image names 3) Modification of [previous-sponsor + client] within Wikipedia:
There were 250+ mentions of the sponsor + client within Wikipedia. References have either been deleted or changed to past tense. (Google has been extremely slow at indexing these changes.) 4) Removal of off-site mentions:
After using Advanced Filters within OSE, we extracted all links that included the previous-sponsors name. We filtered these by DA and approached these sites and requested they update their links/on-site content to include the up-to-date name. This included large news organisations and reference sources. We also used Google operators (inurl, inanchor, intitle) to search for references mentions of [previous-sponsor + client]. We used Buzzstream to collate this data and contacted hundreds of sites sorted by DA. 5) We have twice requested demotion of the Site Link via GWT without success. Google clearly see's the Site Link as too important to remove it. The following is useful background information:
The [client + previous-sponsor] worked together for 5+ years. Our client is known by it's own brand, but it was also called in certain arenas as [client + previous-sponsor].
Fresh mentions of [client + previous-sponsor] are frequent. Examples of this are from collectors merchandise and videos that are posted frequently. The page being shown within the Site Links is essential. It cannot be moved. With a PA of mid-70's.
We have changed the Title of the page multiple times, without any change to the Site Link. Thanks
Phil

Thanks in advance! 🙂

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How do you get sites with high mozrank to link free?

This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg