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I have a second question to put forward! Probably close to 8 years ago I exchanged a link with a good friend's construction company, Grace Construction.  We are a local fence company in Oklahoma City, Oklahoma.  They were new home builders and we sometimes would build a fence for their new home owners.  They wrote a positive review of our business and I published it on our reviews page: (it's near the very bottom) http://www.a-better-fence-construction.com/fence-reviews.html And, they linked to our website from their website. However, now after 8 years, they no longer build homes and have let their domain name expire and has been repurchased by a construction company in Florida. I had linked to their website from the text and the image of their logo.  I am not up to speed on what is best practice.  What do you recommend I do? dwhAV

Hi my customer has had a new website built for their custom home building company which has a testimonials page http://www.precisionhomes.com.au/testimonials.html This testimonials page has duplicate review content taken from another dedicated review site http://www.productreview.com.au/p/precision-homes.html My question is this, if I add review microdata to http://www.precisionhomes.com.au/testimonials.html will google recognize this in Rich snippets and the Brands Knowledge Graph or will it just consider it duplicate content?

Hey everyone! I have a local company and I am just starting my link building campaign. I have a question in regards to how search engines work. If I want to receive web traffic from only the New York area would I want to receive links from sites located in Arizona, Utah or even England and Sweden? Assuming these sights are high in popularity and centered on the same content? Or would it be wiser for me to target smaller, local sights and blogs that are in the New York area? Thanks!

Hi All, We have started to use a 3rd party review company and now have the choice of either implementing their re-supplied widgets (Java ) on our site showing customer reviews or use their an API to get this information. The widgets (Java) , would be loaded once the page is actually loaded so I am not sure how and if google will read this information if at all?  If we use a widget then we won't be able to implement it with Schema.org although we will be able to use rich snippets to it will appear on any PPC (once we have had 30 reviews). If we go down the API route, it's more expensive for us but we can use the review schema.org for this. Does anyone have any experience of what works best for them ?.. We have a choice of having a widget showing latest reviews or just a badge (which is actually a link to the review site showing our reviews). From an SEO point of view, is one better than the other ? Does google actually read the content of the review or is the link back to the 3rd party review company sufficient enough to help with rankings etc. Am I correct in assuming that by linking to a 3rd party review company and showing our reviews on our site , this will help with rankings as even though the content in the reviews doesn't really say much ,. I did see it was a ranking factor  on the survey but not sure how google uses this. ? I've read up some information on reviews etc but wondered what the general consensus was with what others found works best for them Any help greatly appreciated Pete

Our company is considering embedding either a live feed of reviews or selected reviews on our website.  We're a B2C service business.  Our preference would be to embed a live feed of Google+ reviews.  I've found conflicting info on whether this will incur a duplicate content penalty from Google.  There's a plugin that we could use on our site (built with Wordpress), or we could embed directly from Google+ if it's better for SEO. Thoughts on whether we should embed reviews at all, and if so, the best way to go about it? Thanks!

Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!

I am thinking about offering my products on Bzzagent. This is a social media system where I would send out free products and coupons to a large number of people who would in turn review my products on the Internet.  This sounds like it might violate the "pay for reviews" rules. Looking for opinions.