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Does having '   ' around your keyword/phrase within the content on your website have an effect on SEO for that keyword? 
For example, in the copy of my site, we reference 'buy local' instead of buy local. I am trying to optimize for buy local and I am wondering if the apostrophes are getting in the way? Thank you so much! -Sam

Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Andy

I sell machinery branded Co-matic.  Most people search Comatic so I was wondering if I should change my keywords from Co-matic to Comatic.  Would the change have a significant impact on SEO? Thanks!

Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney?  Example:  Dallas, TX DUI Attorney City, Keyword Lawyer?  Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers?  Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!

Hi Moz community, I would like to request your collective wisdom. I'm new to SEO and putting together an SEO research and strategy document for the employment service I work for. Have solid skills in Google Adwords and have ran a campaign over the last two years with excellent results. But this SEO thing is a whole new world! That's why who better to turn to than the leading community for SEO professionals? 🙂 Any support, advice, tips would be most welcomed appreciated. It's an employment service and I've got a list of keywords. For example, here are some of the action words I thought could be useful: <colgroup><col width="215"> <col width="91"> <col width="65"></colgroup> [find staff] 0.79 73 [find employees] 0.97 73 [looking for staff] 0.94 58 [looking for staff] 0.94 58 [staff wanted] 0.62 58 [looking for employees] 0.94 46 [look for work] 0.77 36 [looking for workers] 0.93 36 [find workers] 0.91 36 [employee search] 0.72 28 [staff search] 0.37 28 [find an employee] 0.79 22 [search for employees] 0.71 12 [find a worker] 0.66 12 [how to find employees] 0.71 12 My questions: Where to from here? If this was a Google Adwords campaign I would place the words in, create ad copy and test response. But with SEO, are these words useful? Can you target all of these words with SEO - or am I better finding words with higher volume? How many words should I be looking to target? For example, am I only trying to find the 5 or 10 highest volume words, or is it important to target lots of words with SEO? Is it just one set of keywords per page, or can I target all the above keywords on one page? I'm a bit lost. Thanks in advance for your consideration.

My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results.  I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum.  I'm still getting a feel for the community. Thanks! Sean