My DA hasn't changed in over a year
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My DA has been stuck at 32 for over a year, despite me producing lots of new, relevant content for my site and getting many high-quality backlinks from decent websites. Both my keywords and link profile have grown... but DA has not.
I know these things take time, but I've watched competitors climb from low DA to now higher than me in a year, and I have no clue why I haven't grown too.
I'm not entirely sure what to do next. Moz says I don't have any crawler issues, so I assume it's seeing my site ok. Any advice, clues, ideas very welcome. Thanks
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Hey WanderingBird,
I'll start by saying the following is broad so take it with some salt as I don't fully know your status. Not all links are created equal. it somewhat comes back to which is better, 100 DA1 links or 1 DA100 link? Is there a possibility that the competitor has hight quality link more than the quantity?
There is also a somewhat of a saturation point I find with DA, not to mention DA is not used by Google so try not to get too hooked up on it if you're still performing well, it doesn't take into account things like the quality of the content on your site etc.
You can also check-in link explorer and sort by 'new' to see what is being picked up and see if it matched with either internal records or Search engine console, that would help you Id if its an issue with Moz. You will find that 'newer' content and its a lot quicker to climb from e.g. 0 - 20 DA than it is to go from 20-40 etc.
If you really want a fun afternoon you can compare their links and your own but don't get too stuck looking at them as its better to lead than to follow.
Don't get diss-heartened keep up the work, its a marathon and not a sprint. You can always try to think outside the box on the content you could create that might appeal outside your niche whilst benefiting it and you open a whole other can of worms!
sorry I couldn't give you a direct answer there are a lot of variables so the above is broad ideas of what it may be but without really digging around its hard to guess. If you really have to know why they're ranking differently I'd suggest looking at what is linking to them compared to you. Hope you find something helpful in the above. Good luck!
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