Question regarding international SEO
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Hi there,
I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English.
I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content?
Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
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Hi Billy,
The best way is to create a landing page for each location that you want to rank including the keyword in the URL and content. Because the URL is different, meta tags, and part of the content is not considered duplicate content, many nationwide companies use these techniques.
Examples:
Both are acceptable
www.website.com/sg/yishun/seo-service
www.website.com/singapore-yishun-seo-serviceXYZ offers SEO service in Yishun, SG
XYZ offers SEO service in Yishun SingaporeMake sure to replace part of the content with the keywords and location for every landing page.
This could be a copy of the home page or service with the above information.Here is the best example of a nationwide communication company in the US targeting all states and cities.
Florida: https://locations.xfinity.com/fl/
Washington: https://locations.xfinity.com/wa/Hope this helps.
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