In the Moz Site Crawl, what does "External Links" mean?
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I thought I knew what it meant but am finding instances where the value in the column, "Linking Root Domains" is greater than the value in the column, "External Links?"
Thanks!
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External links are simply links which are from websites who have linked to your website.
It would be best to have a mixture of "follow" and also "no follow" links ; the links must be very high quality. Our company sells garden offices, we sell more of these because we have built quality backlinks, this has helped to improve our organic seo
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I have seen this before in Moz Open Site Explorer and the "Links" section of a Moz Pro Campaign as well. This appears to be an error and I believe can happen when Moz OSE counts a 301 redirect or a URL shortener (like goo.gl) as a linking root domain, but not as an External Inbound Link.
You are most likely still correct in your understanding if you were thinking that the linking root domain number is the total number of unique ".com's" that are linking to your website, where as the number of External Inbound Links are the total (according to Moz's data) number of links from all websites and pages, including all multiples on different ".com's".
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