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What's currently the typical time, ON AVERAGE, it takes to see ranking changes when significant improvements are made to significant ranking signals on a long-established (as opposed to brand new) website? Does the rank update associated with on-page optimization happen sooner than addition of quality backlinks?

Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?

We've run a on-page grader test on our home page www.whichledlight.com with the keyword 'led bulbs' it comes back with saying there is a H1 tag, although the content of the keyword apperently doesn't contain 'led bulbs... which seems a bit odd because the content of the tag is 'UK’s #1 Price Comparison Site for LED Bulbs` I've used other SEO checkers and some say we don't even have a H1 tag, or H2, H3 and so on for any page. Screaming Frog seems to think we have a H1 tag though, and can also detect the content of the tag. Any ideas? ** Update ** The website is a single page app (EmberJS) so we use prerender to create snapshots of the pages.
We were under the impression that MOZ can crawl these prerendered pages fine, so were a bit baffled as to why it would say we have a H1 tag, but think the contents of the tag still doesn't match our keyword.

Happy Friday, everyone! 🙂 This week's Community Discussion comes from Monday's blog post by Everett Sizemore. Everett suggests that pruning underperforming product pages and other content from your ecommerce site can provide the greatest ROI a larger site can get in 2016. Do you agree or disagree? While the "pruning" tactic here is suggested for ecommerce and for larger sites, do you think you could implement a similar protocol on your own site with positive results? What would you change? What would you test?

I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as   author/admin/page/2/  Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?

I need to do a bit of link reclamation for some brand terms. From the little bit of searching I've done, there appear to be several thousand pages that meet the criteria, but I can already tell it's going to be impossible or extremely inefficient to save them all manually. Ideally, I need an exported list of all the pages mentioning brand terms not linking to my domain, and then I'll import them into BuzzStream for a link campaign. Anybody have any ideas about how to do that? Thanks! Jon

A site has category pages as such:  www.domain.com/category.html, www.domain.com/category-page2.html, etc... This is producing duplicate meta descriptions (page titles have page numbers in them so they are not duplicate).  Below are the options that we've been thinking about: a.  Keep meta descriptions the same except for adding a page number (this would keep internal juice flowing to products that are listed on subsequent pages).  All pages have unique product listings. b.  Use canonical tags on subsequent pages and point them back to the main category page. c.  Robots.txt on subsequent pages. d. ? Options b and c will orphan or french fry some of our product pages. Any help on this would be much appreciated.  Thank you.