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Google released new guidelines last year governing how schema markup is to be deployed on a website. One of those guidelines states that reviews on your site must not be filtered or altered to receive the benefit of schema markup. After my client was slapped on the wrist by Google for ignoring their Webmaster guidelines (and our advice ahem) they removed all filtering from the websites. However, being a family friendly company it is a requirement that no profanity be displayed on the website. Google's guidelines are not entirely clear about what to do. They state: "Profanity and vulgar language are discouraged. Reviews should be appropriate for a broad and diverse audience. Consequently, reviews containing vulgar or profane language may be ineligible for use." and... "Critic reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google." The issue is that we need to vet the reviews to remove profanity, yet that may be triggering for Google. Any thoughts?
Source: https://developers.google.com/search/docs/data-types/reviews

I realize that the general results websites can rank differently for singular vs plural keywords, but today when checking local rankings for a client, I noticed that not only does the client rank differently for "church in San Diego" vs "churches in San Diego" but the layout and info of the local results pages are different. "Church in San Diego" (screenshot) shows the phone number and has links for Website and Directions "Churches in San Diego" (screenshot) doesn't show any of that instead has an image. If you click on the image, it brings up a card almost like a popup with info, reviews, and links for the organization. Anyone ever noticed that before? Anyone know why the difference? And if there are different optimization strategies?

Hello Moz World, I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app? As always, thank you for your feedback and time. Best Regards, Will H.

Hello, I am webmaster of http://www.bannerbuzz.com and i have applied google rich snippet http://schema.org/aggregateRating for review star ratings in google SERP. I have checked my link in rich snippet tool, i have attached screenshot, you can see it in screenshot no 1 So according to this result i have implemented code properly. When i have checked site:www.bannerbuzz.com in google, then i can see star rating in some of my website's categories, but  when i check some of those keywords in google SERP, then i can not see star rating in those keywords.i have attached screenshot below. with search terms : site:www.bannerbuzz.com you can see it in screenshot no 2 with search terms : vinyl banners you can see it in screenshot no 3 So anyone check the same things and let us know the solution if it possible to see star ratings in specific keywords. Thanks eqdGY3g.png?1 1HD61KN.png NRlmv6D.png

Hi, Just wondering the differences between a Google Plus Page, and a Google Business page please? Should I have both? Also, will reviews for the business automatically show on both pages.. as Im starting to guess this is not the case? Thank you for the time to respond.