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I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?

Hi all, Just a quick question. When creating social media profiles, should there be synergy between them in imagery. For example a fashion brand that has a lot of different styles. Would you have 2 completely different looks on say Twitter and Facebook? Or would you try to find a theme and stick with it? I have looked at other fashion brands and there is a mixed bag. Some have synergy, some don't. Is this a matter of opinion or is their a best practice? I don't think there is a right answer but I'd love some opinions / articles on it if poss! Thanks

An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.

We have a client that is a reorganised business and brand. But a newspaper has posted some negative video and that is coming up on 2^nd position when you type in the client name in google.   The client also paid a company to try and reduce its positioning but no joy yet on that front. The client is now thinking of rebranding his complete business he also have first page positions on his major keywords but the issue is that when a customer or potential customer reads that story etc it harms them and it will only get worse. The worst example being one of our salespeople sold 10 Items to a customer for £*k and before he got home the customer cancelled saying he had read the story on the internet!! Also our competitors use it in the home to rubbish them all the time. The market this year has been very tough for us and its half what it was last year What would be your advice please ? Should we go for a brand new site with no association with the current brand name? Or how can we remove that one site negative video, we have contacted the editor who has refused to take off the news by the way that news was posted last year.

This is a hard one, I'm sure. In regards to search, I've read that Facebook pays close attention to verbs and that Google takes into account related words close to anchor text and search terms. Now I have the unique opportunity to work as the internet sales and marketing consultant for a company in serious need of brand reputation repair. The company has experienced a terrible fallout from a recent product recall. Unfortunately in this case, the company site has really strong reach, which means that our blog posts, product descriptions, and twitter comments can be found copied on hundreds of websites hours after they are posted. The most recent incident has associated our brand name with words like cheaters, scam, phoney, copycat, and other words that will certainly get filtered here. All my attempts to assure unconditional refunds and offer phone support get labeled as a desperate attempt to save the brand. No doubt, the company has issues but will surely overcome them in time. SEO Question: Should I close the Facebook page and set strong filters on a new page to delete the onslaught of negative comments or should we spend the time to clean up the current page? This is a difficult decision, as I know many companies like Hubspot, Mailchimp, and Rackspace actually look at Facebook pages to qualify business leads (no fans, go home). Damage control suggestions also welcome, but the crux of this issue here is how our brand name and product names will be associated with cuss words or negative terms and how this will affect our ranking in SERPs.

I'm currently in the process of building a social media site and was deciding whether or not to add META descriptions/keywords for individual user profiles. After reviewing Facebook, I noticed that in the META Description field, user profile pages just inherited the values for Facebook (there were no META keywords); and, when I reviewed LinkedIn, there was no META description/keywords at all. After this investigation, I figured it might be a question best addressed to the SEO community. With that, what do you guys think? If you were building a social media site, would you have META description + META keywords for each user's profile? If so, what would be the best way to optimize the individual profiles so they rank highly within the search engines?

I'm managing a hospital that is acquiring several locations. Are there advantages to having a Facebook and Twitter account for each location? Or is it SEO smart to use one account for discussing all properties? Thank you,