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When it comes to SEO what can I put on a 404 page? I want to add content that actually makes the page useful so visitors will more likely stay on the website. Most pages just have a big image of 404 and a couple sentences saying what happened. I am wondering if Google would like if there was blog suggestions or navigational functions?

Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below: Before:  Home > Widget Dealers > Tennessee > Nashville After:  Home > Dealers > Tennessee > Nashville The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?

Hi - I have identified a client website which was; a ) hacked and had several fraudulent pages added e.g. www.xxx.com/images/uggaustralia.html added which have 301 redirect links to another fraudulent websites. b) had  an auto generated back link campaign (over 12k back links at present) with targeted anchor text at cheap ugg boots, ugg sale etc. I've removed the dodgy redirect web pages and also undertook a link audit using Google WMT, OSE and Seo Majestic and have disavowed all the spammy links at domain level. Consequently my client has dropped from top three for the key phrase to #9. Google WMT now sees ugg boots uk, ugg boots sale etc. as some of the most popular anchor text for the site even though it's blatantly obvious that the site has nothing to do with Ugg boots. No manual webspam penalties are in place however the auto generated anchor text campaign is still ongoing and is generating more spammy links back to non existent web pages - which still Google appears to be picking up. Question is - how long  do you reckon it will take for the links to disappear and is there anything I can speed Google along as this issue if not of my making? p.s. For the record I've found at least 500 sites that have been targeted by this same campaign as well.

Hi Mozzers, I have a client that have 3 pages represented twice in the Nav. There are not duplicates since they land with the same URL. It seems odd to have this situation but I guess it make sense for my client to have those represented twice since these pages could fall into multiple categories? Is it a bad practice for SEO or is it a waste to have those in the NAV? Should I require to eliminate the extras? Thanks!

I have seen answers for this back in 2012 but as we all now things have changed in 2013. My question is Do rss feeds help seo in 2013?  Or does google see it as duplicate content (I see that the moz site has RSS ...)

Based on what I've read, setting up localized landing pages ie: /web-design-atlanta, web-design-nyc, /web-design-chicago, etc especially with duplicate content is a big no-no. Remarkably, 2 of our competitors are doing it, (they are just swapping out the locations), and it's working. They don't even have office addresses or local phone numbers listed. They are on the first page for multiple location based searches ("web design nyc", "web design atlanta", etc.). I thought Google penalized for this, or at least didn't index the content. What gives? Am I misinterpreting Google's AUP? Can I report them? If it's legal, we should be doing it as well.

Hi, Can someone tell me what my SEO consultant is doing? I have engaged a SEO company in Singapore for my site: Http://www.rollerblinds.com.sg The thing is for the 1st 2 months, it is ranking well but for the next 4 months it is out of google. I noticed my links are on some strange article site. Is he doing blackhat tactic, I have been paying monthly for many months now with no result. Shall I continue to pay and how can I recover?

Hi guys, I need a piece of advice. Some scumbag played me quite well with paid +1's on my two articles and now I'm in a problem.
http://sr.stateofseo.com/seo-vesti/google-implementacija-ssl-protokola-not-provided-problem/
http://sr.stateofseo.com/napredni-seo/najnovije-promene-google-panda-algoritma/
They are both translated articles (written originally by me on the same website). I've noticed those +1's (476 on both articles) when my website received a penalty for "SEO" keyword on Google.rs (Serbian Google) and I'm now on the 11th page.
Other keywords still rank just fine. Not cool, right? Now, I think there could be two solutions:
First one is to remove my inner link that's pointing to my homepage with "SEO" anchor, and hope for the best. Second one is to completely remove/delete those two articles and wait for Google to reindex the website and hopefully remove my ban. Do you guy have some other ideas how can I fix this or remove / disavow those +1 or somehow explain to the Google crew / algo that I'm just a humble SEO without any evil thoughts? 🙂 Thank you in advance.