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I apologise in advance if this has been discussed before, but I'm a bit confused by this whole buying links/outreach scenario. Example.. High ranking PR site (PR 85) has people advertising they can get you links from that site in exchange for money.
You would give them an article and it would look natural and a link - branded or keyword - links back to you. This is not new to people here who know of this. Obviously there is a difference between a link farm (crap site just selling links) and one of these highly recognised sites where you can obtain a link from. I'm sure a goody 2 shoes will now tell me 'i should do everything natural not be tempted', but I actually dont know where the line is drawn between the same site giving a natural link to me and someone selling a link from the same site. Google isnt going to downgrade the site I'm sure but how do they combat this or even do they combat it? Do we have to accept that buying links is still a normal process and if done in moderation and discretely, you can get away with it?

As we all already know about link spamming. As per Google Guidelines Link building, Exact Keywords Anchor Link Building is dead now but i am looking most of the website coming on first page in Google doing same exact keywords linking. I think directory, article, social bookmarking, press release and other link building activity is also dead now. Matt always saying content is more important but if we will not put any keywords link in content part then how website rank in first page in Google. Can anybody explain why is website coming on first page because when i am doing same activity for quality links with higher domain authority website then we are affected in Google update.

What is your general approach when removing links for a new client? Just taken on some new work and found links that I wouldn't dream of building now (unrelated domain name, blogroll, single word, exact match anchor, dead sites). However some of these are brand anchor links, and some of the pages have decent Page Rank (2/3/4). Obviously I don't want to remove links that might actually be helping the site in a weird way. It would be good to get an idea of other peoples approach to link removal - what goes, what stays etc?

As part of my daily routine, I checked out inbound.org and stumbled upon an article about Grey Hat SEO techniques. One of the techniques mentioned was sending product to a blogger for review. My question is whether these types of links are really considered paid links. Why shouldn't an e-commerce company evangelize its product by sending to bloggers whose readership is the demographic the company is trying to target? In pre e-commerce marketing, it was very typical for a start-up company to send samples for review. Additionally, as far as flow of commerce is concerned, it makes sense for a product review to direct the reader to the company, whether by including a contact phone number, a mailing address, or in today's e-commerce world, a link to their website. I understand the gaming potential here (as with most SEO techniques, black-hat is usually an extreme implementation), but backlinks from honest product reviews shouldn't have a tinge of black, thus keeping it white-hat. Am I wrong here? Are these types of links really grey? Any help or insight is much appreciated!

Hi, I hope you are all well. Would there be any problem with exchanging a guest blog, so two websites doing a guest post for each other and both sites linking back to each other. I don't think this would be an issue on a small scale though I just wanted to see what everyone else thought. Are there any other things I should bear in mind when doing this as well? Kind Regards

I'm curious to get people's opinion on this. One of our clients (Company A) has a competitor that's using duplicate sites to rank.  They're using "www.companyA.com" and "www.CompanyAIndustryTown.com" (actually, several of the variations).  It's basically duplicate content, with maybe a town name inserted or changed somewhere on the page.  I was always told that this is not a wise idea.  They started doing this in the past month or so when they had a site redesign.  So far, it's working pretty well for them.  So, here's my questions: -Would you address this directly (report to Google, etc.)? -Would you ignore this? -Do you think it's going to backfire soon? There's another company (Company B) that's using another practice- using separate pages on their domain to address different towns, and using those as landing pages.  Similar, in that a lot of the content is the same, just some town names and minor details changed.  All on the same domain though.  Would the same apply to that? Thanks for your insight!

I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue?  Does anyone have any suggestions on getting these removed?  What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?