On-page SEO
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This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
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Hi Moz Expert SEO Community,
I'm reaching out to discuss a situation I'm encountering with keyword search volume data for a client website I'm optimizing for on-page SEO.
While other tools are indicating a healthy amount of traffic for the keywords I've chosen for content creation, Moz is offering significantly lower search volume estimates. This inconsistency is causing client concerns and potentially hindering project approval.
To effectively address this and ensure successful client communication, I'd like to dig deeper into how Moz approaches search volume calculations. Understanding the methodology behind Moz's data will allow me to explain potential reasons for the differences and provide a more comprehensive picture for the client.
Here are some talking points I consider for client discussions:
Data Source Transparency: Explain how Moz uses its own methodology to estimate search volume, which may differ from other tools.
Focus on value over volume: While search volume is important, emphasize the importance of other factors such as user intent, keyword difficulty, and conversion potential when choosing keywords.
Data accuracy considerations: Recognize that search volume data can fluctuate across platforms, and using a combination of tools can provide a broader perspective.
Would you recommend additional strategies to deal with this situation and effectively select good volume keywords for this particular website from Moz?Thanks in advance for your insight!
well wishes,
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It's vital to maintain keyword density to avoid over-optimization. For "SEO agencies Cardiff," I'd recommend using variations and related terms in your blog posts. Perhaps include the keyword once every 3-4 posts, and focus more on providing valuable, engaging content that naturally incorporates these terms.
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@sarahwalsh Thanks for posting a unique and meaningful question first of all. You need to understand that whenever users search for any keywords the Websites get ranked most of the time not the blogs until and unless there is a value in it for e.g. If you want to rank your blog for your targeted keyword then specific for you the topic would be top 10 SEO agencies in Cardiff and list down the list of agencies. To rank your website you can internal link your main keyword while writing a blog or any form of content link it to your landing page of a website.
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