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So I have a question. I'm working on an auto dealer's website and we're trying to gear their service center toward the general public (rather than just one brand - IE Honda, GMC, Buick). We have created a subdomain for the service page, and I was wondering if we could create a unique Google Plus page for it, in an effort to help its rank. Since the auto service center is on site at the dealership, I did not know if this would hurt us. Does anyone have experience dealing with this issue? Thank you!

I recently been given the option to choose between my brand and my most important keyword for my Google+ business page. the site is a touristic site for a popular location. The keyword is the name of that location. Which one is better for Seo purposes? Thanks.

We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care."  However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name.  I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches?  Or is it better to go with "eye center" because it'll be easier to rank for?

Hi All, I'm an SEO for a company that runs a number of brands. I'm in the process of setting up the Google+ pages for these brands and decided to watch the Microformats & Schema.org - Real life Use Cases - Mozinar by Richard Baxter and the Online Reputation Management: Branding for SERP Domination Mozinar by Rhea Drysdale to help understand the best way to achieve this. One of the suggestions by Richard Baxter was to include the authorship schema.org, but I can't see how this can be done for an organisation instead of an individual. My question is, how do you manage authorship when your not able to link websites to Google+ business pages, only profiles? How have you managed this on SEOMoz for example? Hope you can help. Thanks Jojo

I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing). We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels). We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords) Next on the list is email marketing which we be getting ready for next week to his existing database. And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire) One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time. Anyone had any experience with hotel marketing? Any insights would be great. Thanks

I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc. Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model. Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.

I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?