Using Schema.org Organization Markup for Logos
-
Google is currently showing an old version of our company logo (sourced from a different website) in the righthand-side knowledge graph box on SERPs.
I would like to try and get our current version of the logo there instead, ideally linking back to our official site. I've been looking into Schema.org's organization markup as a way to specify our preferred logo to Google. However, our obstacle is that we don't have a version of our logo image sourced directly on our homepage; it's part of a global navigation CSS stylesheet.
Two questions:
-
Is it okay to upload a new, high-res version of our logo image file to the server and apply the markup code to that version of the logo instead? This might mean that it's a non-visible element, since the new image file wouldn't technically be part of the page layout.
-
Alternatively, should we try applying the markup via meta tags, as outlined in this article:
http://clarknikdelpowell.com/blog/google-schema-support-for-logos-and-what-that-means-for-css/
Any advice would be appreciated! Thanks!
-
-
I think the answer to your question is right here I reference to it below
http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html
"Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
<code>[Home](http://www.example.com/) </code>This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."
sincerely,
Thomas
-
Thanks for your insights, Tom!
Do you know whether the markup has to be present on the homepage specifically, or whether it can be applied to an image of the logo anywhere on the site (e.g. the About Us page)?
-
If you are only worried about it showing up in Google's SERPS then number two is the correct response
- Alternatively, should we try applying the markup via meta tags, as outlined in this article:
http://clarknikdelpowell.com/blog/google-schema-support-for-logos-and-what-that-means-for-css/
You do not want to hide anything from Google intentionally ever. So I would not upload a logo that you not to show Google
check out
http://schema-creator.org/organization.php
googles rich snippet test in webmaster tools will tell you quite a bit about what you need to know and their highlighter will give you the ability to modify and select your logo just by clicking on it inside highlighter
https://support.google.com/webmasters/answer/3106959?hl=en&ref_topic=2774098
all the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any benefits to using Google+ for business if it has no followers and no user engagement?
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+ Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
Branding | | AjazMozPro2 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Am I better off buying a .com with a stopword or a .net / .org without?
I'm trying to decide between three domains:
Branding | | Andrew_Mac
mydomain.com
domain.net
domain.org What's the latest word on if there is an actual SEO impact to the stopword or whether it is just ignored entirely? Further, does anyone have any insight into whether any of these domains are seen as more credible (from a searcher's standpoint)? Thanks so much!0 -
I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
Should I create separate pages for each location or should I create one account and add all my locations to that account?
Branding | | steve2150 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
When a PPC campaign is instituted what happens to non-branded organic search traffic ?
when a PPC campaign is instituted what happens to non-branded organic search traffic ?
Branding | | Archers0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1 -
What is the correlation between Organic & PPC CTR?
I'm interested in finding research / studies on the correlation between organic and PPC CTR. I've heard panelists at Search Engine Strategies conferences cite research stating that simultaneously ranking organically and serving PPC ads for the same KW increases the chance of getting click-throughs (versus being in organic OR PPC space only). I think, but I'm not sure, that it might have been a comScore study but I haven't been able to find it on their site. Is anyone familiar with this study (or a similar study)? If so, please point me in the right direction and include a link, if possible. Thanks in advance for your help!
Branding | | DentalPlanSEO1