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At the moment my site suffers from a flat product category structure where over 600 items fall into one category alone. This category is then filtered using a faceted search which appends query strings to the category URL and changes the products displayed on the page. At the moment our product category URL is as follows, www.domain.com/category/greeting-cards and this holds all cards including occasions such as anniversary, birthdays etc and also themes such as animal cards, contemporary cards etc I have proposed changes to my developer to change this structure to include subcategories. I can now go two subcategories deep. For example, "greeting cards > occasions > birthday cards" or "greeting cards > themes > animals". This is reflected in the new URL structure, which has been proposed, www.domain.com/greeting-cards/occasions/birthday-cards. In this URL do I need "occasions" in the URL as I don't think it adds much value to the user? Would I be better of having www.domain.com/greeting-cards/birthday-cards. If a user searches for "birthday cards" then I think this would be more relevant?

Ok, I'm looking to clean up my domain with irrelevant Anchor text linking to specific URL's. Whether, it's my root domain or a particular product URL. I'm finding a wide variety of terms (anchor text) pointing to my homepage, category and finally my product pages. Example, the Anchor text "Paragon Print Systems" is pointing to my homepage "barcodefactory.com" does this hurt my homepage enough to either have the link/anchor text removed from linking to my homepage? thanks much!, Warren

Hey everyone! I'm new here and wondering if anybody could help with a question. I'm trying to optimize for the keyword "meet people". I've attached a screenshot of the Moz SERP report for the top 10 results for this keyword for Google (UK). Unfortunately my domain doesn't make the top ten - we're currently raked 11th. My domain - tastebuds.fm - has a domain authority of 53 and the homepage has a page authority of 61 which is way way above the scores for the 1st placed result. What am I doing wrong? Should I focus on competing using a page that contains the keyword eg. http://tastebuds.fm/meet-people OR should I work on improving the 11th place of my homepage by tweaking the content? Bear in mind I already have an A grade for on-page optimization of the homepage for the keyword in question. If I decided to optimize a new page... how long would it take before I ranked well for the page if the only place it was linked was from the homepage? Also what should I put on this new page? Our homepage already converts well so should I duplicate it somehow? 4ENqCPz.png

About 10 days ago I added about 750 words of new text to a homepage as it was simply a sign up landing page and rather sparse. I presumed that by adding content it would help google understand the content of the site as it is a single page on the root domain (as soon as users sign up they go to a subdomain). Yesterday though the site recieved a huge drop in traffic and now recieves almost no organic traffic at all from google. I've done the obvious like checked WMT for messages but I'm not sure as to what caused the drop. As far as I'm aware there were no confirmed google updates on 7/6/13. The strange thing is that when I check the google cache its about 3 weeks old so I'm guessing google is using the old cache to reference my site content against search queries. Does that mean the changes I made are not the cause for the drop in rankings? The title tag however has changed when the site is showin in the SERPS. How can that be if google has an old cache?

I am owner of small opencart online store. I installed http://www.opencart.com/index.php?route=extension/extension/info&extension_id=6182&filter_search=seo. Today my new crawl report is awful. The number of errors is up by 520 (30 before), up with 1000 (120 before), notices up with 8000 (1000 before). I noticed that the problem is with search. There is a lot duplicate content in search only. What to do ?

Hi All, One of my clients wants to rebrand http://indiaretailnews.com/ so that it's clear that the site is under the operational umbrella of http://tradebriefs.com/. indiaretailnews.com has a lower domain authority of 20, but because of the domain name it ranks number #2 for the keyword "retail news" for Google India. The client's question: Can we change the site names to TradeBriefsRetail.com  orTradeBriefsIndiaRetail.com without affecting the SEO on each site? How do we do this – redirect from TradeBriefsIndiaRetail.com to IndiaRetailNews.com and so on or simply put all the content on the new sites and get rid of the old domains or some other way? Do long domain names cause a problem? Another option is TradeBriefsRetail.in, etc with the domain extension showing the country that the content is for.. In a year or two, we will be expanding to markets outside India. My opinion: Keep the old domains and redirect to something like http://tradebriefs.com/india-retail-news Or perhaps a subdomain: http://indiaretailnews.tradebriefs.com In the short term, I'd imagine rankings will drop, but if we wanted to consolidate domain authority, I was thinking that http://tradebriefs.com/india-retail-news would be the best bet. Thoughts? Kenji

I've got a site that is under consideration for a domain change, however I have plenty of concerns about our particular situation. I'd love to explain my scenario and then get some feedback! The domain in question is beverlys.com and has been up and running since 1996 (almost 16 years), so it has advantages in that it's a long standing trusted domain. For the majority of that time however, the site was mostly a simple static informational site to accommodate a brick and mortar business. Then starting in 2009 the site underwent the change to become an e-commerce site.  Since then we have been working to compete with other sites in the same industry and attempting to rank well in organic results. In particular our business sells fabric, so "fabric" is one keyword we measure in various way to get an idea where we stand with the competition. Over time we have had ups and downs while ranking for "fabric", specifically. At our peak we ranked 16th in Google in September 2011, and 18th as recent as January 2012. However since that time we have fallen off the map in Google's results. Currently we are around the 100th result! Though in Yahoo! and Bing we continue to show strongly with organic rankings hovering between 15-20. I can only theorize that something in the last few rounds of Google's algorithm updates has punished us and thus far have not been able to identity the issue or find any resolution. So, in response, one of the options on the table is to use a new domain name that specifically incorporates the keyword that is important to us. Unfortunately our current domain does not use "fabric" so we would use something like beverly-fabrics.com or what-have you. There is so much potential for disaster in switching domain names that I'm having a hard time considering this as a viable option. But at this point I don't want to close any doors. We want to have the best chance at long term success and if a domain name change would help in that we would do it. I'd love to hear anyone's opinions, recommendations or advice about our situation!

I am currently building a retail e-commerce site in a highly competitive area. We have a generic brand name; e.g. kitchen-knives.com and we also have another brand name, e.g. 'slycers.com' We have 3 options that I can see and I would like to know which is better for SEO. Build generic.com as a blog site. Link to brand.com 301 redirect from generic.com to brand.com. Use generic.com as anchor text in all links 301 redirect from brand.com to generic.com  . Use generic.com as anchor text in all links Also, if there are other better options, then I would appreciate the input! thanks