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    4. Does PPC affect SEO Traffic?

    Does PPC affect SEO Traffic?

    Reporting & Analytics
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    • AAttias
      AAttias last edited by

      Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site.

      However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease.

      Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it?

      Thanks.

      1 Reply Last reply Reply Quote 0
      • Devanur-Rafi
        Devanur-Rafi last edited by

        Oh yes, the short answer would be, No as others posted here.

        Here is an interesting discussion about this topic from Moz Q&A forum:

        http://moz.com/community/q/how-google-adwords-can-impact-seo-ranking

        And an interesting post on YouMoz blog:

        http://moz.com/ugc/8-ways-ppc-and-seo-are-better-when-used-together

        1 Reply Last reply Reply Quote 0
        • YNWA
          YNWA last edited by

          I'd say Dean has it pretty much spot on.

          1 Reply Last reply Reply Quote 1
          • DeanAndrews
            DeanAndrews last edited by

            Short answer is technically no. However if you are using keywords in your campaign that you already rank well for in the organic results then this may have and effect of moving visitors that you many have gained naturally to paid visitors.

            AdWords can be a great tool to evaluating keywords (and weeding out negative ones). So unless I want to dominate the results page for a particular keyword then I don't use keywords that I already rank well for in my campaigns.

            1 Reply Last reply Reply Quote 3
            • AutoEurope
              AutoEurope Subscriber last edited by

              Hi

              Maybe this ppc adds are getting the traffic instead the organic results.

              I mean, if your organic results are good and you site is the first positions, could be that the "searchers" are clicking the adds instead of the organic results.

              1 Reply Last reply Reply Quote 0
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