Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Discover Brand Authority
      Moz Pro

      Discover Brand Authority

      Learn More
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Take the quiz
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      June 3 & 4, 2024, Seattle
      MozCon

      June 3 & 4, 2024, Seattle

      Get tickets
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How does google decide who to rank 1 st ?

    How does google decide who to rank 1 st ?

    Intermediate & Advanced SEO
    4
    5
    754
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • seoanalytics
      seoanalytics last edited by

      Let take a medical example. Flu symptoms

      How does google know who has the best answer ?

      Thank you,

      1 Reply Last reply Reply Quote 0
      • sarahwalsh
        sarahwalsh last edited by

        The businesses which rank right at the top of Google, in the number one position, will have the strongest SEO. They will therefore have the strongest SEO ranking factors,

        There are over 200 different ranking factors a business can improve., such as links.

        Does this help?

        1 Reply Last reply Reply Quote 0
        • davebuts
          davebuts last edited by

          Hi SEO Analytics,

          You can start understanding how Google ranks websites by reading Moz's Beginner's Guide to SEO.

          Once you've finished reading it, read it again.

          Cheers,

          David

          1 Reply Last reply Reply Quote 2
          • seoanalytics
            seoanalytics last edited by

            Thank you for your reply but what do you mean by that :

            "sites that are very close to trusted sites and are related to the topic."

            Do you mean that if for example I sell vacations in Paris and everyone selling vacations overthere and ranking goes and visit the Eiffel tower and Montmartre and I don't go visit those 2 places, I don't have a change to rank ? In other words I can do something else but I also have to visit what everyone that is ranked on the keyword "vacations Paris" does ?

            Kind of frightening if it is the case... isn't it, it means that soon there will only be one way on thinking in this world ...

            1 Reply Last reply Reply Quote 0
            • Dalessi
              Dalessi last edited by

              Google looks at many different factors when setting rankings. Authority sites that are very close to trusted sites and are related to the topic. The content of the site and the amount of traffic it gets will help Google determine how popular a site is. If the site has a lot of high-quality backlinks that are related to the topic, and if those backlinks come from high authority sites that will help them move up in the rankings.

              There is no magic way to rank number one for a particular search term. These factors help though:

              • Content directly related to the search term used.
              • The Page Authority and Domain Authority of the site are important. Especially a high (DA) Domain Authority score.
              • Lots of generic traffic to the page targeting the search term.
              • A lot of very high quality backlinks from sites related to the topic and page.

              It takes a lot of work to rank number one for a search term. Quality content that is 10 times better than any other page on the topic and you can probably be on the first page.

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Mike.Bean

                Keyword On Page 1 Everywhere but Google (Site Specific)

                Website: www.wheelchairparts.com
                Keyword: wheelchair parts My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts". I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel. Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"? Thanks in advance! - Mike Bean

                Intermediate & Advanced SEO | | Mike.Bean
                1
              • owengna

                Does sharing same Business Name affect Google ranking?

                Hey guys, We have been working for a client who is offering graphic design work almost 2 months. It is a new business and let's say the business name is ABC Graphic Design. So far all the pages are indexed, we built natural links through local directories, blog postings on relevant niche blogs and social media. We optimised the content and meta tags like we always do. However, none of the target keywords appear on the first 10 pages. This is quite odd considering we had a client who was doing the same business and we managed to show some progress in the first 2 months. We did some research and noticed that there are 2 ABC design websites with similar domain names and offering same services. They have nothing to do with my client and they are located in overseas. When i search ABC Graphic Design, the results show other companies instead of my client. My question is whether having a similar business name would affect the ranking. Obviously the other 2 websites have longer history and better ranking. Any suggestions?

                Intermediate & Advanced SEO | | owengna
                0
              • poojathakar

                Why my site not ranking

                Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
                but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance

                Intermediate & Advanced SEO | | poojathakar
                0
              • teconsite

                Google penalty or what???

                Hi, we have a blog site xxxxxxxxxxx.es, that yesterday dissapear from google ranks all of a sudden it only appears if you write xxxxxxxxx.es I have checked gogle webmaster tools and there are no manual actions, no messages. Also, we don't have much links pointing to this site. Webmaster tools show only 319 links. We don't understand what have happenned. Never see something similar. What do you think? Any help would be appreciated. How do you proceed in this cases? It doesn't seem to be a link problem.  How do you know what kind of penalty do you have? Thank you. Update: Hi, the domain is www.crearcorreoelectronico.es I have check the majestic seo, ose, and wmt and get the links. We have some links that are not good, but are automatic ones, that some portals generate. Maybe is something related with the content. I don't know Thanks

                Intermediate & Advanced SEO | | teconsite
                1
              • RuchiPardal

                Running Google Ads on the website will impact the Rankings?

                Hi, Will Google AdSense those are running above the fold of the website, impact the keywords rankings?

                Intermediate & Advanced SEO | | RuchiPardal
                0
              • MBASydney

                Google Places Listing Active In Two Seperate Google Places Accounts?

                Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
                Tom

                Intermediate & Advanced SEO | | MBASydney
                0
              • drewzal

                I have a .com site but I am only ranking good on google for Canada and not the USA.

                We are located in Canada but sell our products world wide. We are ranking ok on google.ca but are not in the top 50 on google.com. Is it due to my ip address? Is there any tips that you can give me to help up my rating for google.com. Any info you can provide me with will be amazing. Thanks,

                Intermediate & Advanced SEO | | drewzal
                0
              • JingShack

                Google swapped our website's long standing ranking home page for a less authoritative product page?

                Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?

                Intermediate & Advanced SEO | | JingShack
                0
              Moz logo
              • Contact
              • Community
              • Free Trial
              • Terms & Privacy
              • Accessibility
              • Jobs
              • Help
              • News & Press
              • MozCon
              © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

              Looks like your connection to Moz was lost, please wait while we try to reconnect.