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I have a div on my website with around 500 words of unique content in, automatically when the page is first visited the div has a fixed height of 100px, showing a couple of hundred words and fading out to white, with a show more button, which when clicked, increases the height to show the full content. My question is, does Google crawl the content in that div when it renders the page? Or disregard it? Its all in the source code. Or worse, do they consider this cloaking or hidden content? It is only there to make the site more useable for customers, so i don't want to get penalised for it. Cheers

Hi all We are server and website monitoring company for over 13 years and I dare to say our product evolved and mastered over the years. Our marketing not so much. Most of our most convertible traffic came from the keyword "ping test" with our ping test tool page, and for the first 10 years we have been positioned 1-3 in Google.com so it was all good. The last two years we have been steady on positioned 8-9, and since 7-30-13 we are on the second page. We have launched a blog in 2009 at http://www.websitepulse.com/blog, and post 2-3 times a week, and are working on new website now, and my question is what is your advice in our situation? Aside from providing fresh content and launching a new website is there anything specific we could do at this stage to improve our position for "ping test"? Thanks Lily

I built a website for my wife who is a quilter called LearnHowToMakeQuilts.com.  However, it has been hit by Panda or Penguin (I’m not quite sure) and am scared to tell her to go ahead and keep building the site up. She really wants to post on her blog on Learnhowtomakequilts.com, but I’m afraid it will be in vain for Google’s search engine.  Yahoo and Bing still rank well.  I don’t want her to produce good content that will never rank well if the whole site is penalized in some way. I’ve overly optimized in linking strongly to the keywords “how to make a quilt” for our main keyword, mainly to the home page and I think that is one of the main reasons we are incurring some kind of penalty. First main question:  From looking at the attached Google Analytics image, does anyone know if it was Panda or Penguin that we were “hit” by?   And, what can be done about it? (We originally wanted to build a nice content website, but were lured in by a get rich quick personality to rather make a “squeeze page” for the Home page and force all your people through that page to get to the really good content. Thus, our avenge time on site per person is terrible and Pages per Visit is low at: 1.2.  We really want to try to improve it some day.  She has a local business website, Customcarequilts.com that did not get hit. Second question:  Should we start a second site rather than invest the time in trying to repair the damage from my bad link building and article marketing? We do need to keep the site up and running because it has her online quilting course for beginner quilters to learn how to quilt their first quilt.  We host the videos through Amazon S3 and were selling at least one course every other day.  But now that the Google drop has hit, we are lucky to sell one quilting course per month. So, if we start a second site we can use that to build as a big content site that we can use to introduce people to learnhowtomakequilts.com that has Martha’s quilting course. So, should we go ahead and start a new fresh site rather than to repair the damage done by my bad over optimizing? (We’ve already picked out a great website name that would work really well with her personal facebook page.) Or, here’s a second option, which is to use her local business website: customcarequilts.com.  She created it in 2003 and has had it ever since.  It is only PR 1.  Would this be an option? Anyway I’m looking for guidance on whether we should pursue repairing the damage and whether we should start a second fresh site or use an existing site to create new content (for getting new quilters to eventually purchase her course). Brad & Martha Novacek rnUXcWd

By 'index rules' I mean the stipulations that constitute whether or not a given page will be indexed. If you can see them - how?

I see that GoDaddy offer a 'Certified Domain' option. Does this help SEO at all?

Hi, I've got an issue where our web developers have made a mistake on our website by messing up some URL's . Because our site works dynamically IE the URL's generated on a page are relevant to the current URL it ment the problem URL linked out to more problem URL's - effectively replicating an entire website directory under problem URL's - this has caused tens of thousands of URL's in SE's indexes which shouldn't be there. So say for example the problem URL's are like www.mysite.com/incorrect-directory/folder1/page1/ It seems I can correct this by doing the following: 1/. Use Robots.txt  to disallow access to /incorrect-directory/* 2/. 301 the urls like this:
www.mysite.com/incorrect-directory/folder1/page1/
301 to:
www.mysite.com/correct-directory/folder1/page1/ 3/. 301 URL's to the root correct directory like this:
www.mysite.com/incorrect-directory/folder1/page1/
www.mysite.com/incorrect-directory/folder1/page2/
www.mysite.com/incorrect-directory/folder2/ 301 to:
www.mysite.com/correct-directory/ Which method do you think is the best solution? - I doubt there is any link juice benifit from 301'ing URL's as there shouldn't be any external links pointing to the wrong URL's.

Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?

I have a insurance wordpress blog that is not getting any visibility in Bing/Yahoo!  It's roughly 2 years old and has been indexed in all three major search engines.   It's doing alright in Google and actually showing some promising rankings.   But it's nowhere to be seen on Yahoo!/Bing for any insurance related phrases. Any ideas what's wrong?