Brand or company name
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Hello
Let s' say i am working for a multiservice company , sort of general contractor. We have a website using company name . Myccompany.com
I ve been asked to make a new website owned by the same company but specific to the multisites multitechnic maintenance activity , which has beeger clients with specific needs
seo wise, is it better to call the seconde site myccompany-maintenance.com or to give a brand to the activity and call it let's say newcompany.com (by myccompany )
I would go for the second solution to avoid confusion in the the serp ? is it good to reuse the brand in domains ? ( small company )
I hope my question is clear
I l listen to any advice , tks ! -
On our website, we readily mention our company name, that is Kingsley, as we want people to be able to find our fencing company online, via our business name
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Hello
Thanks AL123al, James and Nigel for your valuable anwsers. I am going to review the situation with point of views . I ll write down a comment as soon as the decision is made
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I would go back to them and ask them why they wouldn't just add a section to their existing website to cover the new multisites multitechnic maintenance activity.
Option 1
If you use a sub domain or a concatenation of it as you have shown with the hyphen it simply looks bad from a URL perspective. One could argue that visually it is very spammy. Remember in the not too distant past you would have domains like www.the-best-maintenance-contractor.com (I made that up!) ? - It just looks unprofessional.
Option 2
The second option - to set up a new brand involves much more than just buying a new domain. There is a whole host of branding issues and SEO problems to consider:
No Domain Authority
New Logo
New Stationery
New Socials
New Email Addresses
New Google Tools etc etc etcPlus the fact that a new brand name and URL can take a year to properly proliferate and find its optimum position in Google. You would effectively be starting from scratch.
Option 3
My preference in this case would be to use a folder for the new activity vis:
Then use sub categories of that.
myccompany.com/maintenance/activity1
myccompany.com/maintenance/activity2etc
This will achieve much better results in SERPS as the company already exists and presumably already has Domain Authority.
You just need to tell them.
I hope that helps
Nigel
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Hi,
My preference would be the second i.e. a newcompany.com. In fact one of my clients has this scenario. The first company can link to the second and give it some authority. If it is a separate activity not related to the first company I would suggest a new brand. However, a new "company" would need to be distinct from the first company in order for Google not to lump them together. So a different address (if possible) and certainly phone number, social accounts etc.
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