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So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword. I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us. But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page. Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?

Morning! The main competitor of an eCommerce site I'm working on has a total of 31 sites for 31 different countries. Each one of these sites has a different domain extension (.com, .co.uk, .fr, .it etc.), and every single one of these sites' pages links to all the other homepages through a dropdown menu on the navigation bar. When I pop the .co.uk URL (our main competitor) into Open Site Explorer, I'm advised they have a 45,079 links from 475 domains. If I look at 'just discovered' links, most are from their own sites - I guess MOZ picks these up every time a new page is created. Now, these guys are huge in the UK. They rank in the top 10 for pretty much every single search term and, to put it into some kind of perspective, their Search Metrics score is 33,000 compared to our measly 160! Don't get me wrong, they do get some decent links from authoritative sites, but it seem most of their links are from their own sites. How does Google view these? Does my competitor have these thousands of 'internal' backlinks to thank for their current position? I've just checked their .kr URL and this has 12.5 million(!) links from just 450 domains. Do every single one of these links pass equity? Or does Google just look at one from each domain? Thanks, Lewis

currently i saw a lot of website using tag or related function to add in bulk keyword to their site with unrelated keyword? will it useful? why they do like this? there have tons of keywords if you click in for e.g http://www.aliexpress.com/product.html there have tons of keywords if you click in Please give some suggestion if this way useful?

Hi Guys I have 4 different niche websites in the healthcare area and wondering is it a safe strategy to link between them? I'm not sure if this is frowned upon by the search engines. I have heard the term 'link wheel', but I'm not sure if this is what a link wheel would be. I do have 2 sites that are much more important than the other 2. One is a directory of practitioners and the other is my main site of my healthcare business. The 2 other websites are smaller niche markets that I also service. My directory was previously hurt by the Penguin update because I was using Linkvana and blog networks and the anchor text was too specific. I have discontinued using any blog networks or 'quick link' strategies. I'm now implementing a guest posting strategy on reputable  websites. I want to do everything buy the book now and thought I should check before any new linking strategy. Thanks in advance! Clinton

In Sydney we have an import car dealership and even though it does not show any backlinks to it: http://www.opensiteexplorer.org/links?site=www.edwardlees.com.au%2F (make sure to search on Google.com.au for any relevant keywords I mention) However this website is ranking at the top for many competitive keywords, for example: 'japanese imports' It is dominating. Our website has many backlinks: http://www.opensiteexplorer.org/links?site=www.sportsautogroup.com.au But no keyword rankings. I understand we need to fix up our on Page SEO, but how does our EdwardLee's rank top with no backlinks?? Or is the tool just missing data?

Which one do you weigh more than the other? I prefer high-authority sites over low-authority but relevant sites/pages personally. From my experience, non-relevant'authoritative' websites/pages tend to have a bigger impact than 'relevant' websites/pages. What do you think? What is your experience?

Hi Guys, Can you anyone tell me please the best way to find high domain authority websites? I heard this is the best way to build links? Thanks Gareth