Segmenting traffic from referring sites in GA
-
Most of our traffic is from Referring sites, and in referring sites, job sites are sending most of the traffic. How can we segment traffic from job sites. There are about 40 such sites. We would like to receive a report which shows traffic excluding from these job sites.
-
Hi, I have just read the Seomoz blog article about regular expressions: it contains a very helpful tip for using Advanced Segments:
"You could also use Advanced Segments to create a social media segment - select source and set the condition to matches Regular Expression. Your value should be something like facebook|twitter|youtube|digg etc."
Just exchange facebook|twitter|youtube|digg for parts of the URL you want to exclude, and that's it.
Here is the URL of the blog: http://www.seomoz.org/blog/an-seos-guide-to-regex
-
No, if you include (i.e. say "does not contain") " jobs", this will only exclude jobsearch.naukri.com. In this example, you could include "naukri" or "naukri.com". However, this will only work if you do not get traffic from other pages containing naukri, which are not job related.
-
These are the 2 sites sending maximum traffic jobsearch.naukri.com firstnaukri.com My question is if i include just "jobs", would this exclude traffic from both these sources
-
Thanks Manischa. I will do as told and will post the outcome of my effort here
-
Hi Atul,
You can do this with advanced segments in GA.
Firstly, if you do not have it already, assemble a list of the job sites that you want to exclude.
The most important thing is to get a list of up to 10 words that together cover all of the URLs to be excluded. Look for similar patterns in their URLs (e.g., some of them might have the word "job" in their URL, others "recruitment"). I believe the limit of different variables for one advanced segment is around 10 (not sure about the number though, but 10 is at least possible), that is why you cannot just add all 40 URLs to the segment. However, the words should be descriptive enough so they are not included in other referrers to your site.
Then go to GA: Create a new advanced segment, from the Dimensions, take source (under Traffic Sources), set it to "Does not contain" and add the first of your words. Then add an Or Statement, and put in the next word. And so on. When you use this Advanced Segment, you will not see the job referrers anymore.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't identify the real source of a goal because subdomains in GA
Hello, I have one domain for my website (www.domain.com) where I receive all the new traffic and a subdomain (billing.domain.com) for the billing system. Im tracking both in Analytics. I have a goal (new order) configured in the subdomain -billing system-. But when I want to track the source / medium of the goals (new orders) in billing.domain.com, always appears my main website (www.domain.com) as the referral. Now I added in Analytics: Admin > Property > Referral Exclusion List, the www.domain.com and domain.com. Do you think that now I can track the real referrer of the goals? Or should I do a more complex tracking setup with Tag Manager ( https://support.google.com/tagmanager/answer/6106951 ) to pass the session cookies from a subdomain to another one, just to identify the real source / medium of the visitor? Thank you 🙂
Reporting & Analytics | | estebanseo0 -
Increase of direct traffic
Hi everyone, We have a weird issue in our Google Analytics account. We have enormous amount of direct traffic, but not to our homepage, but to blogs that are published and posted to facebook. e.g. yesterday we did a post and it received 3.500 visits of which 2.900 were direct.
Reporting & Analytics | | Loui-60570
I'm unable to figure out how this is possible. 90% of the direct traffic comes from mobile phones Anyone has an idea?0 -
Universal Analytics: Why does Google Organic appear as Direct traffic?
Hi there, When I enter the site via Google Search and follow myself via Real-Time Analytics I appear an organic visitor (which is good). When I browse and visit the site I still am an organic visitor. However, as soon as I fill in the contact form (gravity forms) and land on the "thank you page" I appear as a direct visitor with Google as the source. Since I have the thank you page set-up as a goal, Analytics incorrectly attributes these conversions to the direct medium instead of the organic medium. The tracking code has been installed on all the pages and all conversions are being recorded. What is going on?
Reporting & Analytics | | Robbern0 -
How is it possible that this site has a higher page authority than my site?
Judging by open site explorer, I'm crushing my competitor in every imaginable way. And yet, somehow they have a higher page authority than me and, consequently, are ranking higher than me. How is this possible? My site is on the left: 40atcpP.png
Reporting & Analytics | | ScottMcPherson0 -
IP address and GA
Our company is based in Noida, and in GA, i can see few visits from New Delhi. Both these cities are nearby. ( In India ) Our hosting is in US. When a visitor comes to site, does visit is based on IP address of the user's system ? Our company has taken hosting from Noida. Does that means that visits from New Delhi are Genuine and NOT from our company ? My apologies, if i am not clear...
Reporting & Analytics | | seoug_20050 -
Whats the best way to separate Google Shopping from regular organic traffic in analytics?
whats the best way to separate Google Shopping from regular organic traffic in analytics?
Reporting & Analytics | | DavidKonigsberg0 -
Custom GA tracking and link value
Hi I'm working on a real estate agents web site which has a lots of links coming from paid listings in real estate linstings sites (this in France so I'm not sure examples will mean anything but basically the agents have 900 house listings in each site and each listing has a backlink) In analytics these are classified as referals and that's fine for the moment But because sites provide different types of links, we are considering tagging all paid links with analytics utm codes. Mainly to learn which ads are actually providing qualified traffic (providing contacts). I'm guessing that currently these links, there are thousands, bring seo value to my client's web site and are not considered as paid links. Will adding the analytics codes to these links cause a loss of their value by clearly indicating to Google that we paid for them? What's the current thinking on this? I'm tempted not to be worried about being honest about the origin of these links but I'm worried that there is a real danger of loosing current ranking Any arguments FOR tagging paid links ? Thanks for you help Neil
Reporting & Analytics | | NeilInFrance0 -
Creating a Filter in GA to track Parent Category
I don't know if the title makes sense, but here's my question... Our newspaper website has multiple categories like World, Sport, Entertainment etc. Now, a story, belonging to the entertainment section maybe published on the entertainment page but is likely to have a slot somewhere on the Home page as well as other pages. The same goes for stories in sport etc. However, the url displays the date folllowed by the post title and thats it, no category name. Now, a user may end up going to a detailed story that belongs to the entertainment section (from the home page or any other page) without actually having visited the entertainment page. However, for tracking purposes, we want to see how many hits we got on the entertainment page and any story belonging to that particular section. So, my question is how do I go about creating filters that can help me track category page and detail story hits as one? Or, should I ammend the url structure (keep in mind we are using wordpress for our news website) to include category after the date and would this solve my problem of tracking? I asked a similar question recently but maybe I did not explain myself clearly. Thanks!
Reporting & Analytics | | RishadShaikh590