How much does Domain Authority effect the keywords I can rank for?
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I've been doing some keyword research and i've found a few gems. My site is currently sat at a 18 domain authority up from 12, so it's great to see the improvement. Although I was wondering, if my domain authority is sat a 18, can I compete with keywords that have a difficulty of 50-60?
Any help would be greatly appreciated
Sam
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DA is a metric by Moz and not by Google. If you want to rank on Google, there are over 200 ranking signals (not disclosed by them even today) to rank for just one keyword on SERP and DA is not one of them. What you should be focusing on is the keyword's relevance and answering genuine user queries around your keyword.
The quality and comprehensiveness of your content along with other signals will determine the keyword ranking and in most cases, if you aim for long-tail keywords with good potential along with in-depth coverage of the topic, you will be able to surpass even higher DA sites without many backlinks on your target page.
Improving DA should be a focus but it should not be correlated to rankings on SERPs in any way.
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I often hear the question - what is considered a good domain rating (authority)? Generally speaking, the higher the "authority" of your domain, the better. But it is important not to judge it in absolute terms. Because domain ranking is, by definition, a relative metric. You can't say that a good domain rating is 30, or 50, or 60, or 70. Everything is relative. It's important to remember that this score is an evaluation of a third-party service, not a search engine. When you use some DA validation tool, it is always developed by some company and data from different services may differ. I hope I didn't confuse you.
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Hello sammecooper ,
The Domain Authority (DA) is important, but you should also consider other KPIs when analyzing the bigger picture. In the case of net linking, for example, you need to determine if the site is on the same domain if it receives natural traffic, and if it is ranking for relevant keywords. My recommendation is to never track only one metric
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@sammecooper Bonjour,
Thanks for your question.
to rank well with keywords even if difficult you have to make back links on DA sites more than 50, you can position well on search engines (from my little experience). -
Of course Domain Authority (DA) is important but you also need to look at the bigger picture based on other KPIs. For example, if you do Netlinking, you need to look at whether the site is in the same field, whether it is getting natural visits and whether it is ranking on interesting keywords. Never watch only 1 metric, that's my point of view
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Hi @sammecooper! As I'm sure you know, the higher the Keyword Difficulty Score, the harder the keyword will be to rank for. A higher DA does correlate with a higher likelihood to rank BUT when using DA, it's important that you are comparing your site to your true search competitors— sites w/in the same category and of the same caliber. We actually have a video that explains this in more detail if that helps. https://moz.com/learn/seo/domain-authority
Personally, I'm a fan of going for low-hanging fruit first: keywords that have lower difficulty and still have decent value. Then, once you've tackled these, you can aim for those harder ones. We have a great resource all about keyword research, The SEO Keyword Research Master Guide that may help you in your quest for keyword gems.
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