Is it worth buying an entry on Wikipedia-type sites?
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Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual.
Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money?
It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks.
Any thoughts would be most welcome.
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@JCN-SBWD Even if the content is factually correct and verifiable, it may still be subject to removal or deletion if it doesn't meet the guidelines for notability, reliability, and verifiability. Additionally, paying for a listing on these websites may be seen as a violation of their policies and could potentially harm your reputation.
In my opinion, it's better to focus on creating high-quality content and building organic backlinks through outreach and relationship building. This may take more time and effort, but it's a more sustainable and ethical approach to SEO that will benefit your brand or individual in the long run.
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@JCN-SBWD Even if the content is factually correct and verifiable, it may still be subject to removal or deletion if it doesn't meet the guidelines for notability, reliability, and verifiability. Additionally, paying for a listing on these websites may be seen as a violation of their policies and could potentially harm your reputation.
In my opinion, it's better to focus on creating high-quality content and building organic backlinks through outreach and relationship building. This may take more time and effort, but it's a more sustainable and ethical approach to SEO that will benefit your brand or individual in the long run.
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No. Writing for Wikipedia is a great way to share information. BUT: If your company qualifies, chances are someone will write the article for free. No one will give you a guarantee that the purchased article will remain on the site. I'm for quality content
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I would only buy it in order to actually rank with that specific content on Wikipedia or the others. So: Just as you could rank with an article on linkedin that is pickedup by Google.
This would only be helpful and sustain longer period of time if it actually is great content, and they do have a solid reason to link to you. And the visitors have a solid reason to want to know more. The link to your website will NOT have link value to your website as far as google is concerned. They are nofollow links.
A company could also decide to get a wikipedia page in order to educate. To give an in dept article about something relevant that you have a benefit from it's adoption. Like bluetooth, wifi 6, gluten free beer.
You would only do it in order to get the few clicks on that link that is on that page or follow up searches..
For example: https://en.wikipedia.org/wiki/The_Coca-Cola_Company is a great page that could result in actual traffic.
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@Kateparish I appreciate that, but if all the content that's paid to be added to a Wiki site is factually correct and verifiable via independent websites would it be worth paying for a listing - could it help with SEO?
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Even if you manage to get a paid entry published on Wikipedia, Citizendium or Wikitia, there is no guarantee that it will remain there permanently. These websites have strict guidelines on notability, reliability and verifiability, and any content that violates these guidelines can be removed or deleted at any time.
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