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Noted! Thanks for sharing your insights

@Tom-Capper
Hi Tom I've also been using moz for a while now, using the tools to try and optimize our pages professionally, and I'm also curious to see if we're missing anything glaringly or if you have any little tips. What is missing from the specific page compared to my competitors in the field Any feedback is welcome.

Here is one of our most popular pages:
https://www.marble-itzik.co.il/קטלוג-שיש-למטבח/

@stephedwa , this is my 1st post here at Moz and I hope this reply add values to this thread and who benefits from it.

The website is nice with a good selection of colors and products' details but the images types you use affects the page performance which gives it a rate of 70 at pagespeed of google.

Also the hero image got a hidden face with the text 'Ultimate ...' on mobile view and the menu hides the logo on mobile view.

Solution:
I suggest that you convert all images to WebP and AVIF image format and bundle the scripts used to make the site dynamic.

@stephedwa

Hi Stephedwa

It looks like you're doing fine with the basics, so it'd take a lot more familiarity with your site to make decent suggestions.

As with the other example in this thread, I can only suggest the first few things I notice when glancing at the page.

And similarly, this page seems to go after what I guess are a few different intents:

• Jet Ski Hire prices - a price list / FAQ style intent
• Jet Ski Hire - an intent to hire a jet ski
• Jet Ski Experience - an intent to have more of a guided / supported experience, perhaps for someone who has never driven a jet ski before

Even the title mixes and matches on these, it's likely that dedicated content for each intent would do better and feel less keyword stuffed.

@Tom-Capper
Hey Tom!
That is the one I was looking for, so I am asking here instead of making a new post.

I have been using MOZ for some time but still, need to become more familiar with some of its tools. Can you Please look at one of the best-designed pages of our site: https://playhardjetskihire.com.au/jetski-hire/ and suggest other steps to make it more user-friendly and optimized.

@JamesDavison

That's a nice site, and those are beautiful cars!

Two main ideas come to mind for me looking at this page - and they're both ideas, not recommendations. You should test, cautiously.

The first is that your sitewide navigation is fairly light. You say this is one of your most popular pages, but there is no sitewide link. Perhaps a small drop-down top-nav would help?

The second is that this page seems to muddle intents - it's a commercial page, sellng E-type tyres. But it also contains a wealth of information, written in verbose prose. Above the fold on my laptop, I can't even see that it's possible to browse tyres on this page. Whilst I understand the need to have some copy and information on commercial pages so they don't end up too thin, perhaps you could consider splitting it out - on the commercial page, feature the most specific and pertinent information to a buyer, in easily digested form. On a separate "E-type tyre buying guide" page, feature the more elaborate information. As I say - just an idea.

I also notice what I think is an attempt to occasionally use American spellings (tire) - I think Google sees through this kind of thing these days, and your buyers will expect to see a consistent spelling.