Domain authority dropped a lot in last month
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I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
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Hi Maureen relating to what Keri was referring to on DA doing down. I see on my main site that for August in OSE my DA has dropped a couple of points but so have all the competitors I measure against. My KPIs such as lead generation, inbound inquiries etc. have not dipped as a consequence.
Like Thomas comments I tend to see subtle impacts on my site's SERPs when comparing tools such as MOZCAST but that is more a short term issue and generally they resolve upwards over the longer term - which is a better metric.
David
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Thanks for those urls Thomas, I wasn't aware of the serps.com one, it looks very useful.
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Thanks for your answer Egol, I was thinking that there must be something I was missing, but your answer tells me our team is doing the right stuff for this website - I guess I need to set a client's expectations better as well so that he doesn't look at this drop and start asking "what's gone wrong?" as the answer is probably "nothing". Bit of an education job to do there I think as clients tend to think that a drop in numbers is a bad thing and they usually only notice when the number falls but never when the number goes up!
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hi I want to tell you I could not agree more with what EGOL has stated if you are not losing traffic and your conversions more importantly are staying up there regular domain fluctuation is normal and nothing to worry about unless it gets very serious.
You can utilize tools like MozCast as well as SERPS to figure out if it is just Google making minor changes that don't really affect your business or if it is something more serious. If you were to tell me you dropped down to a 25 I would be worried however as EGOL said much better than I can normal fluctuation is nothing to worry about and it is a normal thing.
Here are the links to the tools if you want to utilize them.
&
https://serps.com/tools/volatility
Sincerely,
Thomas
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Measured response: These metrics have a lot of flux. If you are tracking personal progress I think that they are best viewed as a "long term moving average". If you are using them for competitive metrics they are like hefting a rock in each hand to get a sense of which weighs more.
Personal opinion: It's OK to spend a "moment a month" to look at these numbers but don't worry about month-to-month flux. If you have a problem your traffic. rankings and income are more sensitive and meaningful metrics.
Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively.
Great work! Do more of what made these happen. These are better metrics of success. Better still would be ad income, sales, leads, etc.
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Domain Authority is mainly based on what quality links you get for your site from which pages during what time spam.
MOZ WHITEBOARD FIRDAY gives you more information about it.Regarding this question last update we all goes down.
6 points drop.Sit and think of just building some quality backlinks. Link tier and guest blogging with good infographics are good idea in my view.
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