Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Discover Brand Authority
      Moz Pro

      Discover Brand Authority

      Learn More
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Take the quiz
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      June 3 & 4, 2024, Seattle
      MozCon

      June 3 & 4, 2024, Seattle

      Get tickets
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Is there such a thing as buying white hat backlinks? (example)

    Is there such a thing as buying white hat backlinks? (example)

    Link Building
    7
    7
    1690
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • landport
      landport last edited by

      Hi, would you guys recommend using a backlink service like this?

      https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?

      1 Reply Last reply Reply Quote 0
      • Dunebuggydubaii
        Dunebuggydubaii last edited by

        When I started my website, https://webylinks.com/, intiallyI was heavily invested in purchasing hundreds of backlinks. However, instead of rank improvement, it dropped from 16 to 15 DA. So, I shifted my strategy to earning quality backlinks through white hat methods. I have also shared my experience on this journey here https://webylinks.com/how-to-create-quality-backlinks/. I strongly recommend to earn them through proper content, make strategies and engage with niche relevent websites.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by

          We believe that the only way to get backlinks is to earn them.

          What we mean by this, is to write high-quality content marketing, such as well-written blog posts, then other businesses may want to link to you.

          Make sure the blog posts are written in a white-hat way.

          1 Reply Last reply Reply Quote 0
          • isenselogic
            isenselogic last edited by

            Yes there is, especially for local SEO. Chamber of Commerce for cities are awesome links. The cities usually require a yearly fee to obtain these do-follow links.

            1 Reply Last reply Reply Quote 0
            • Paddy_Moogan
              Paddy_Moogan last edited by

              Hi there,

              I'd agree with the other replies in the thread in that these links are likely to be risky. They may well work, but they're not the kind of links that Google necessarily value, so the amount of time they work for could be pretty limited.

              Reading the description of the ad, it sounds like they are submitting to the business directory section of UK newspapers which is actually not a bad tactic. But paying someone to do it for you without knowing fully what you'll get in return is where the risk lies really.

              More broadly, I think that buying links is always going to be risky and therefore moves it into the grey hat area of tactics. It can still work and in some niches, it's almost necessary, but I still wouldn't advise it for most people.

              Hope that helps!

              Paddy

              1 Reply Last reply Reply Quote 0
              • DonnaDuncan
                DonnaDuncan last edited by

                I agree with Skye AP. There's no lasting value to paid links, just increased risk. I know it's cliche, but your best investment is in creating and publishing truly original, sought-after, high-quality content and then promoting the heck out of it on sites where your best prospects, customers, peers, and influencers like to hang out.

                1 Reply Last reply Reply Quote 1
                • Isildur
                  Isildur last edited by

                  I've personally used services like this one and others just to test the efficiency of it vs natural link building techniques and the conclusion I came to is that even if it was legal, it would still be a waste of time. These types of bought links fall away eventually as they make space for the next person wanting to buy it and I think that a certain aspect of those sites are focused on automated / generated content which will get flagged later on turning those high DA links into spammy links that bring over penalties and spam score anyways. The links you can buy that are "safe" would be costing you around $400 per link so unless if you have a huge piggy bank ~ that's not an option either. Advice would be to forget about paid links completely and focus on the guidlines the search engines give you and just go the natural route.

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • MariApps

                    Backlinks not indexed on MOZ

                    Why our backlinks do not show up? Even GSC shows a good amount of our backlinks and other applications show too. But in the case of MOZ, it still shows 0 backlinks and 0 organic visibility. Don't you guys think this puts a user of your software way behind in terms of competition and real data? If my backlinks will be considered by MOZ, when will it be❓

                    Link Building | | MariApps
                    0
                  • AliHassanbinali

                    Ahrefs Backlinks VS Moz Backlinks

                    HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.

                    Link Building | | AliHassanbinali
                    1
                  • samafaq

                    I know its a silly question. but how do i get the best backlinks.

                    I am new to seo. Every where i see seo people are talking about nearly all the links are bad. I have read everything but cant seem to figure out how to get good backlinks. And what kind of backlinks will actually help my site. I used blackhat stuff in past that really made my life miserable. if you know what i mean. can someone guide me personaly 😛 . (kidding) i know you guys are very busy . but if you could may be tell me which direction to go , it will put a smile on my face.

                    Link Building | | samafaq
                    0
                  • Hardley

                    Notification of backlink creation

                    Hi I was wondering if any one knows of an automatic updating service that notifies you when a back link to a site becomes live? Could this be achieved in google alerts perhaps?

                    Link Building | | Hardley
                    0
                  • JFritton

                    Outsourced Backlinking?

                    Hello, I've been newly hired to head up a decent sized company's digital marketing initiatives.  Between social media campaigns, web content development, ppc management, etc. I've been a bit overwhelmed. It looks like until my team gets a bit larger we may have to outsource link building, but with the new penguin update I'm worried about choosing the wrong company and ending up with a ton of spam links that gets us nailed. Does anyone happen to have any good recommendations? Thanks!

                    Link Building | | JFritton
                    0
                  • rickt007

                    Why are Backlinks not showing up?

                    I've been building backlinks for about 2 months now, but the links are not showing up in seomoz.  What is going on? I've built backlinks across many different domains and using a variety of techniques including: directories blog posts blog commenting pr websites industry sites that allow blog posting and press release posting industry forums Some of the links I built were from finding links competitors had and then creating a similar link, like blog commenting.   In some cases I took blog articles from our site and published them on industry blog sites. I've searched for many of the pages and I CAN find them, so they ARE being indexed by Google, but they are not showing up as backlinks.  I've read some posts that say it can take anywhere from 2 to 5 months or longer before the links show up.  I've also read that Google's Webmaster Tools may show the links before  seomoz does. Couple questions: Why don't the links show up as backlinks in seomoz? Will they show up eventually in seomoz and, if so, when? Should the links show up in Google Webmaster tools before they do in seomoz? Is there any good reason to believe some of the links will never get recognized, or should I be confident that they will eventually get recognized?

                    Link Building | | rickt007
                    0
                  • de.tierno

                    Creating profiles just to get a link is black hat?

                    Hi, i have a competitor that is creating profiles in sites that passes ranks in links and putting some links with good anchor text in the bio field. This can be considered a black hat seo? This competitor is getting good rank up with these pratices and i dont know if i can use these same sites too. link to profile: http://interact.webstandards.org/member/89166/ There are a lot of more sites with profiles with no content and just a link to the site. Thanks in advance, Denis

                    Link Building | | de.tierno
                    1
                  • Gareth_Cartman

                    Backlink booster - boosts and helps to index links?

                    Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.

                    Link Building | | Gareth_Cartman
                    0
                  Moz logo
                  • Contact
                  • Community
                  • Free Trial
                  • Terms & Privacy
                  • Accessibility
                  • Jobs
                  • Help
                  • News & Press
                  • MozCon
                  © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.