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Using placeholders in business descriptions on directories like MOZ Local can be a helpful way to personalize your business information for different locations or tailor it to specific contexts. These placeholders allow you to insert dynamic content that gets replaced by actual information when your business details are displayed.

Here's how you can effectively use placeholders:

Customization for Multiple Locations: If your business has multiple locations across different cities or regions, using placeholders like |city| allows you to input specific city names for each respective location. For example, instead of writing a generic description that doesn’t mention a specific city, you can include |city| in your description to automatically insert the relevant city name for each location.

Dynamic Insertion of Business Names: Using |name| as a placeholder helps to dynamically insert the business name in the description. This can be particularly useful if you're managing multiple listings for a single business but want each listing's description to include the specific business name.

Personalization for Specific Directories or Platforms: Some directories may have unique requirements or character limits. Using placeholders can help tailor your descriptions to fit these specific criteria without having to manually rewrite descriptions for each directory.

Here's an example of how these placeholders might work:

Let's say your business is a chain of coffee shops called "Fresh Brew" located in different cities. Instead of writing a separate description for each location, you can create a single description with placeholders:

"Welcome to Fresh Brew, the perfect spot for coffee enthusiasts in |city|. At Fresh Brew, we take pride in our handcrafted beverages and cozy atmosphere. Visit us at |address| for a delightful coffee experience!"

When you input this description into MOZ Local or similar platforms, you'll provide the specific details for each location:

|city|: Seattle
|address|: 123 Main St, Seattle, WA
When this information is displayed on directories or platforms, the placeholders will be replaced with the actual city name and address for the respective locations, creating customized descriptions for each listing.

Remember to ensure that your placeholders are correctly formatted according to the requirements of the specific directory or platform where you're submitting your business information.

Always review the final content after placeholders have been replaced to ensure accuracy and coherence in your business descriptions across different listings and directories.

Using placeholders in business descriptions, such as |city| and |name|, allows you to create dynamic content that can be customized for different locations. For example, if you have multiple business listings in different cities, using |city| will automatically insert the specific city name into the description for each location. This helps maintain consistency across directories while tailoring information to each location. Ensure that the directories you're using support these placeholders for them to work effectively.
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@jettapro said in How do you use placeholders in Moz Local Descriptions?:

I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc.
How do you effectively use these and how do they work on the directories?
Thanks!

In MOZ Local, placeholders like |city| and |name| allow you to customize business descriptions for various directories. These placeholders are dynamic and automatically fill in the specific information for each directory listing. For example, if you use |city| in your description, MOZ Local will replace it with the actual city name for each directory where your business is listed. This helps ensure consistency across multiple platforms while tailoring your business details to each specific directory, improving the accuracy and relevance of your listings.
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Certainly! In MOZ Local, placeholders like |city| and |name| are used to dynamically insert location-specific or business-specific information in your business descriptions. When MOZ Local submits your business information to directories, these placeholders get replaced with the actual details.

For example:

• "|city|" might be replaced with the city name of your business.
• "|name|" might be replaced with your business name.

This dynamic insertion helps ensure consistency across various directories while tailoring your business information to each specific platform. It saves time by allowing you to create a single template with placeholders, and MOZ Local takes care of customizing it for each directory during the submission process. This is particularly useful for managing information across multiple locations or directories with minimal manual effort.
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(Canada PR) (latest express entry draw)

Placeholders in business descriptions, such as |city| and |name|, are used in tools like MOZ Local to dynamically insert specific information relevant to each business listing. When you provide your business details using these placeholders, the tool automatically replaces them with the corresponding data when your information is submitted to various directories.

For example, if your business name is "ABC Marketing" and you use the |name| placeholder, MOZ Local will replace |name| with "ABC Marketing" across all directory listings. This helps ensure consistency and accuracy in your business information across different platforms.

Similarly, the |city| placeholder can be used for the city where your business is located. This way, your business description can be customized to fit the context of each directory, making it more relevant and appealing to local audiences.

In summary, placeholders in business descriptions streamline the process of submitting consistent information to multiple directories by dynamically incorporating specific details based on your business profile. This contributes to a more effective and uniform online presence.
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@jettapro
In MOZ Local, placeholders such as |city| and |name| are used to dynamically insert specific information into your business descriptions, making them tailored for each directory. For example, if you use |city|, it will be replaced with the actual city name you input for your business in that particular directory. This customization helps improve the relevance and local SEO impact of your business listings. Ensure consistency across directories by using placeholders effectively, making your business information more contextually relevant to each platform.
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