Keyword research
-
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work.
Here is what I tried : Let's take a keyword " Alsace bike tours"
I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours"
Thos tools spit me phrases such as :
"bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it.
In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc...
I wait and weeks later see no change in ranking..
What I am missing ?
Thank you,
-
It's worth undertaking keyword research using Moz because, otherwise, you will not know which SEO keywords to improve and you wont be able to track how they are improving.
We got a Cardiff fencing business on page one, by using SEO tools, such as Moz, to constantly see, each week how our SEO was improving.
-
You have to be patient waiting for Google to re-cache a page and, even after they do, your rankings still might not improve with just onsite changes. You need backlinks too. Also, more internal links from blog posts can help too.
In terms of the type of content to write for the Alsace Bike Tours page, we'd recommend looking at the top ten ranking pages and get ideas from their content. Also, include any information that someone might want to see if they are searching for that phrase.
We looked at https://www.digngo.com/tour/alsace-bike-tour/ and think that you did a great job talking about Strasbourg and Colmar. Since those cities are the beginning and ending of the bike route it makes sense to talk about what someone can do in those cities.
-
Here is the page I am talking about : https://bit.ly/2XAgohf
I did put it online 24 hours ago and see that it the latest version isn't cached maybe I should wait until it is ?
In the meantime, for my keyword "Alsace bike tours" if you go in the keyword tool you will notice there are no questions so how do I answer the user intent on such a keyword ? In that case should I answer like wikipedia with a "where is Alsace" even though the relevancy is just a 1 out of 5 ?
I also have question about related topics, there are number of tools including Moz content suggestion that gives you related topic and for "Alsace bike tours" it gives me "Strasbourg" and "Colmar" . But what do I need to do with those, is just words to add in my content or is topics that i need to cover and answer a question about "Strasbourg" ? If it is a question that I need to answer could someone tell me how to answer it because I am not sure what I would answer
Thank you,
-
What is the URL to the article?
-
What is your website and we'll take a look.
-
Il Could the way I structure my sentences (parsing) be the issue ?
-
Without having more information about your website, I'm going to venture to say that what you are missing is a combination of patience, link building and content promotion and has nothing to do with your keyword research process, which sounds good by the way.
Patience:
Assuming you are putting in the hard work to create great content and build links from relevant content around the web, you have to give it time. Rankings don't happen over night.Link Building:
If you have great content on your site--great! Now spend a lot of time getting links from other websites. Links bring in authority and other signals to the search engines that your site deserves to rank.Content Promotion:
"If you build it, he will come" doesn't work as well for websites as it did for Kevin Costner in Field of Dreams. You have to promote the heck out of your content. It has to be interesting so people will share it. You need to reach out to people and get them to share or write about your content.It's all hard work and it takes time but those who are determined will get the rankings they are working for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Greek SEO Menu Catecory Keywords with Lowercase or Hypercase? With tones or not?
Hello to all, Αs you know the Greek language is very special, wonderful but so difficult at the same time...! The same difficulty i face when im trying to use the adwords keyword planner tool, to choose the wright words for a new menu category when i built new SEO for a new site. I encounter a major problem with keywords who have the same meaning and some people use the right spelling and others use wrong spelling! I give you an example with word "κάρτα μνήμης" who means in english "sd card". In Greek language we have tones and we can wrote the word "κάρτα μνήμης" without a tones -> "καρτα μνημης" and without wright spelling and without tones at the same time -> "καρτα μνημησ". Keyword planner give me another results for each word whatever it has the same meaning! ex. (καρτα μνημης = 0 clicks, κάρτα μνήμησ = 210 clicks and καρτα μνημησ = 2400 clicks!!!) If i put the menu keywords with Hypercase you think that i am ok? I wonder if i use the wright spelling and orthography and i put them with Lowercase if I have a problem and didn't take the full of clicks of all keywords with the same meaning! I prefer for better design Lowercase's but if i have a problem with Seo i will change it! Thanks, Kalogeropoulos Marios
Intermediate & Advanced SEO | | marioskal0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Google’s Hummingbird and Keyword Cannibalization
My client wants to have keywords added on every product with the product name , apparently some seo guru told him that hummingbird is all about key phrases and long tail keywords. As i know hummingbird lends to understand the intent and contextual meaning of the query. The issue is if I add the keywords on for e.g oak furniture on all of my product title,And we are using zen-cart platform and it will change the internal anchor text on the product listing page. It will cause a Cannibalization issue. Question1. I just need help to reply to client that adding keyword can cause detrimental to ranking. Question 2. If i am wrong then do we need to re optimise the site. I have read http://moz.com/blog/how-to-solve-keyword-cannibalization Many thanks.
Intermediate & Advanced SEO | | Adnan.Hassan.Khan0 -
How Does Google Treat Date Ranges For a Specific Keyword or Query?
How are date ranges interpreted by Google - ie if you type "1993-2003" does Google know 1995 is incl. and should be referenced for a query? What is the best practice for an ecomm site when it comes to a landing page for multiple years? Should be list out each year (looks spammy, "2003,2004,2005...), go with a full range (1993-2003 ), or is a two digit range suffice (88-95)?
Intermediate & Advanced SEO | | andrewv0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Why my own page is not indexed for that keyword?
hi, I recently recreated the page www.zenucchi.it /ITA/poltrona-frau-brescia.html on the third level domain poltronafraubrescia.zenucchi.it by putting it on the home page. The first page is still indexed for the keyword poltrona frau brescia . But the new page is no indexed for that keyword and i don't know why ( even if the page is indexed in google ) .. I state that the new domain has the same autorithy and that i put a 301 redirect to pass his authority to the new one that has many more incoming links that did not have previous .. i hope you'll help me thanks a lot
Intermediate & Advanced SEO | | guidoboem0 -
How do you transition a keyword rank from a home page to a sub-page on the site?
We're currently ranking #1 for a valuable keyword, but the result on the SERP is our home page. We're creating a new product page focused on this keyword to provide a better user experience and create more relevant content. What is the best way to make a smooth transition to make the product page rank #1 for the keyword instead of the home page?
Intermediate & Advanced SEO | | buildasign0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0