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@Tom-Capper The integration is everything because it allows us (agencies) to have all the high-level metrics, at-a-glance on one report. I can definitely get the acquisition info from GA, but to have it on the report that we send to the client, makes the Moz report a one-stop shop experience. That's what sets Moz apart from Ahrefs and SEM Rush, etc. Did this answer the question?

Speaking of which: It would be amazing if we could have "seats" that were limited to specific campaigns and read-only. This would allow agencies to give their clients a login where they can see everything we see, but not change anything. In fact, this would eliminate the need for the reports, which we send them on a monthly basis. This would raise the agency's service value immensely, and therefore...Moz's

As for Search Console, it shows keywords that are no on the Moz Opportunities list because it shows keywords that are locally ranked high, and those that are ranked way down in position, which is helpful, because if a high CTR keyword is ranking in position 89, we can work on that to bring it up.

@bizmarquee Thanks! This is really useful.

Can you elaborate a bit on what you're getting out of the Moz GA integration that you're not getting out of GA itself - is it keyword-centric views?

Similarly, what metrics are you comparing between Moz and Search Console?

@Tom-Capper The GA integration is vital on the reports. We like to show our clients how their Organic traffic stacks up against other methods of acquisition. For example, we've had clients using Pay per Click and then hired us to increase their organic presence, and by the GA integration on the reports we are able to hold accountable the organic traffic cannibalizing the PPC traffic.....or not. Either way, it's the first real proof of the effectiveness of the SEO campaign.

I read above that Search Console might be included, and that would be invaluable. Currently, myself and my team use both Moz Keyword Opportunities and Search Console because they have different results. All in one place would be amazing.

@AxonAshleyB

Sorry for the slow reply, but apologies - nothing we can share publicly right now.

Still interested in any background you can provide your intended use of the integration, and what matters most to you, that we can keep in mind for our testing, of course.

@Tom-Capper Curious on any updates on this front. I have a client that uses only GA4, and I'd love to take advantage of a Moz integration when it available. Any chance there is a beta group I can participate in?

@arttiacreative

Yes, we're anticipating Universal Analytics will be deprecated. And of course we'll make sure we're ready for that - we'll likely replace with GA4, Google Search Console, or both, but we're trying to understand how users are using these integrations, and what they value from them.

Hence, any comment or colour you can provide is much appreciated, and can be added to our existing research! Is it custom dashboards for organic traffic, for example? Or do you like that you can see other channels on the campaign home screen? Would you prefer if conversions were there too? That sort of thing.

@arttiacreative

Hi!

This is something we're actively considering - we may make some other improvements or changes to our data integrations at the same time.

Speaking of which - I'd love to know how you make use of the GA integration. Any feedback might help to set our course

Tom