Blog Posts
4/16/2024
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
8/14/2023
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
4/14/2023
Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite.
Bethan is the Managing Partner at Open Velocity. They are a B2B marketer and entrepreneur, with over 12 years marketing experience leading to Marketing Director level. Bethan knows what it’s like to start your own businesses, they are a regular speaker at international conferences and podcast host of ‘The Brave’.