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@juanltob is correct. Google prefers original and valuable content. Duplicate content doesn't serve a huge purpose when matching a query to a landing page as diverse results are a better user experience. It's difficult with an ecommerce site as you may have many pages and if you don't have the resources to write all the product descriptions. So I would focus on getting the most valuable products descriptions updated and go from there. Good luck!
@marceloxh I hope I understood your question correct. John Mueller describes a process called reconciliation:
"...there is our systems try to recognize who that is, what that entity is, and we do that based on a number of different factors. And that does include things like links to profile pages for example, or visible information that we can find on these pages themselves."
These factors can include, but not limited to, rel="author", social media and images.
Everything Eli said is spot on. Optimize your on-page and create compelling and valuable content on a regular basis focused on your customers/prospects and the links and PA/DA will follow.
This error can occur if you are blocking the bot trying to index your site. What is interesting , it's only for that page. Did you check your robots.txt file or .htaccess file?
Outside of the ordinary on-page SEO, focus on speed and responsiveness. I would look at putting your site in https://www.webpagetest.org/ and see if you can prioritize scripts and optimize images. Also, run it through Chrome Dev Tools (F12) and play around. One example is look at the mobile view in there. Is the mobile page to long? Does it need different a different CTA? Where can you use media queries to hide and etc.? Good luck!
It depends. If the drop down uses ajax or related technology, it may be difficult for the spider to parse and may not be indexed. In most cases, yes it will be indexed. I guess we need to understand how the click has been implemented.
The page looks great but is relatively new. Give it some time, get some inbound links and add content on regular basis. Also, query "What Eats A Squirrels" and look at the results. The bioexplorer.net has a great landing page for this query. and look for something that they are and are not doing. Good luck.
Google is good at understanding the relationship between sub/primaries via linking and etc. and some of the issues may be more of server response time for the sub and etc.
I agree w/Ross--I prefer directories. However, if the structure has been around a while and migration is difficult, I don't see a huge benefit in migrating. Also, I believe there are some ways to use .htaccess that you can rewrite a subdomain to the directory.
See this video from Google's John Mueller for more information.
No, there isn't an issue with Google when you consolidate 2 sites into one. There is a slight erosion in link equity via 301, but it's nominal. Just make sure the old/new landing pages are closely related and you will be fine.
I know its nerve-racking, but make sure you do yourpyour work and fix any issues after implementation.
When you go live, I typically type site:nameofsite.com in google and click on the legacy link and make sure the old domain goes to the correct page on new site.
I agree with Joseph. The key to 301's redirects is to redirect to a landing page that is "closely" related. If there is no closely related page, best 404 as the user (as Joseph says) may feel cheated with the 301 and bounce. Also, a blanket 301 to a homepage is rarely a good idea. Yes, Google has no issue w/a 301 that is closely related. Good luck!
Show them high-ranking content for the KW's and I can almost guarantee that it doesn't follow the criteria that your client is suggesting.
The rumor I heard was that Roger couldn't give hugs until his chiropractor fixed his backlinks.
Faster load time and a potentially better ux (specifically on mobile) caused by switching to div's is definitely a plus. The content sounds like it will remain the same, so I would not expect to see much or any organic fluctuations. IMHO, I would do it sooner than later.
We still get relevant traffic and good leads from some directories. However, we only use reputable directories in certain niches (industrial directories). General rule of thumb, if it's difficult to get in a directory, it's probably a good place to be.
Yes, the content is indexed (specifically if the spider can read the text--ie not embedded text inside an image). However, they are not optimal for a variety of reasons. Alex Fusman had a blog post on this a few years ago where he summarized optimizing pdf's for search. Here is his checklist:
Checklist for PDF Optimization:
Not as good as SEMRush, but SPYFu has estimations of these metrics and find it extremely useful in consolidating the data between the two services and analyzing.
Google doesn't always recognize original source consistently or accurately. However, they are getting better at spotting this. In this case, the scraped content may have been indexed sooner or another factor. First step is to attempt to contact the site owner. Most likely, this will not work. If it doesn't, file a DMCA. Also, implement a self-referral canonical tag and some internal links in the copy. Good luck!
Make sure you 301 redirect as many pages as possible (if not all) to the proper landing page (see Moz's redirect tutorial). In most cases this will pass the majority of link juice (over 90%). Once launched, do a site:domain.com and click on each page to make sure it was redirected correctly. Also, monitor your webmaster tools for any alerts.
There are many tools that do this. However, I would suggest staying away from them. Spend that money on create valuable content for the users. There will be a better long-term roi and the risk of getting a algorithmic or manual action taken against your site is greatly minimized. Good luck!
Yes, 410's will typically get out of index faster and I recommend serving an error page w/search so that the visitor knows that the site is still around.