Find Your Difficulty Benchmark – Next Level
With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for, and how many people are searching, helps to form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword intent, competitive analysis, and even internationalization.
Below, you’ll find the latest Moz posts on keyword research. We’ve also included links to a few of our top keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
The One-Hour Guide to SEO: Keyword Research - Whiteboard Friday : Here, SEO wizard Rand Fishkin gets you started with keyword research in about 10 minutes.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Evolving Keyword Research to Match Your Buyer's Journey : Not all keywords are the same. The keywords you choose should depend on where your customers are in their buying cycle.
Most Recent Articles on Keyword Research
3 Types of Content Gap Analysis to Outrank Your Competitors
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
How Cognism Generated $441k in Revenue With Money Keywords
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.
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What To Do After You've Exhausted Your High-Intent Keyword List
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.
How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog's rise to topical authority in this case study.
Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide
Unlock Reddit's SEO goldmine with ease. This guide is for SEO pros, content creators, and marketers seeking to automate Reddit research using Python and ChatGPT.
How Google Changes Your Searches (A Study of 10,000 Queries)
Uncover the intricacies of Google's search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
I've Optimized My Site, But I'm Still Not Ranking — Help! — Next Level
When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
Diving for Pearls: A Guide to Long Tail Keywords - Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
Daily SEO Fix: Investigating Keyword Cannibalization
In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research Certification from Moz Academy.