Welcome to the Q&A Forum

I have written MOZ several times requesting account cancellation procedures but they don't seem interested in responding.

I pre-paid my account in October 2019, paying for one year until October 2020. I would like to cancel my account and get a refund of the pro-rated unused amount.

After not getting a response, I searched for a corporate phone number for MOZ. No phone number can be found. I am somewhat concerned as legitimate companies have phone numbers.

Can someone advise me as to how to get my refund?

Also, I subscribe to MOZ local. I need to know of canceling MOZ pro will inadvertently cancel MOZ local.

Thanks, 
Alan

Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content.

Several links per month have been created as a result of this effort. Many of the links have been  from commercial real estate publications.

I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ.  Is this a red flag that these links are weak?

Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts.

My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value.

A sample of links are below:  Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website.

Thanks, 
Alan

https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study

https://qns.com/story/2019/12/04/these-commercial-streets-in-queens-were-among-the-most-expensive-in-2019/

https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study

http://thejewishvoice.com/2019/12/07/nycs-most-expensive-commercial-streets-neighborhoods-in-2019-would-surprise-you/

https://atalyst.com/investment-banking-interview-metro-manhattan/

Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views.

The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google  of our website?

Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website?

Thanks!!
Aln

Hi Pat:

Thanks for your answer/response! Our URL is www.metro-manhattan.com

To answer your questions:

1. When we moved the site to a new theme/database the URL structure did not change. However, about a year before we migrated to a new domain and and went HTTP to HTTPS (secure) so there are redirects. 301 redirects were used.

2. All the on page optimization moved when we changed themes.

3. Yes, there are some unnecessary URLs, but they are managed by robot.txt.

4.  Gzip compression/caching/cdn has been implemented to speed up site. My SEO provider is constantly adjusting but the site is not particularly fast.

If we were to custom develop the same functionality without purchasing a theme, would the performance (Google Page Speed, GT Metrix) be much better?

If we are satisfied with the structure, design and functionality of our site, is custom coding a costly venture?

Thanks, 
Alan

Last year we purchased a $79 them and coded a new designer our real estate website. The  database of listings was transferred to the new theme.

A year later we realize the new theme is not that fast; does not perform great, so despite optimizing our server we are not getting very fast performance.

So, my question is, can we take the design, the CSS of our current theme (and database) and transfer it to a better performing theme?  We are in a very competitive niche and our website must perform quickly both desktop and mobile.

If this is feasible is this a major production? Note we are very happy with the design and this would solely be to improve download speeds to improve the user experience and get better ranking.

Thanks,

Alan

That is awful!!!

There must be a way to restore this data!!!!!

Thanks,

Alan

Accidentally Deleted My Campaign, Possible to Restore It?

A design service is using Figma to create modified form. Once the design is complete, Sigma will export CSS files. If we provide these CSS files to a coder, will this greatly reduce the required time to implement the. design on our website?  Our website is designed. with a modified real estate theme.  We are using exactly the same fields and functionality of the previous form.

We are seeking to reduce coding time and subsequent costs.

Thanks,
Alan

Hi Nozzle:

That is an intriguing idea, however I think it would take the user more time and they would  leave before investing the time to view the video.

Our real estate website (www.metro-manhattan.com) now requires visitors to login in if they want to search our listing database.

The result is that. 9 out of 10 visitors leave without searching; they simply refuse to set up an account.

I have attached images of the search bar and login form.

Is there a way to increase the percentage of visitors that login? We have tried to make it as simple as possible, allowing visitors to login by Facebook, Google or by providing their email address. We do not send any verification email.

We are forced to. keep this login unfortunately. But is there anything we can do to reduce the visitor bounce rate?

Thanks, 
Alan

TF0tlVe i79OEg5 i79OEg5

Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost.

Implementing an SSL certificate sounds somewhat complicated and far from risk free.

Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation?

Thanks,

Alan

The vast majority of the 140 domains that link to our website are very low quality directories or and other toxic links. Only about 20-30 domains are not toxic (according to Link Research Tools confirmed by out manual inspection of these links).

Would removing some of these links improve of MOZ Domain Rank? What if we cannot remove them, can NOZ detect a disavow file?

In general would improving the ratio between good quality and poor quality links improve domain authority?

Thanks,
Alan

Hi Sean:

From what you are saying, there must be several thousand visitors a month in order for a PPC campaign to have sufficient data to adjust bids run a/b tests.

In our situation the average click will probably average between $5-$10. Our monthly budget will not exceed $3,000 (maybe $4,000). So we will probably never get more than 600 visits per month driven by PPC.

Do you think we will have enough data for a successful PPC campaign? Your response talks about several thousand hits per day for a successful campaign.

I am in a very competitive and expensive niche. And if success is not possible I would prefer to save the $10,000-$15,000 that a test will cost.

Thanks, 
Alan

Hi Ed:

That is  very interesting observation. I think you are absolutely correct regarding the number of visits vis a vis the number of pages.

But my situation is that the search volume has dropped to 10 visits a day from day after we have moved the site (no change in content or design) from the old domain to a new domain,

We are trying to figure out what has caused the drop in volume.

But we are also trying to figure out if we should start to improve the content structure before our domain authority recovers. It was previously 22, now it has dropped to 8. The domain migration was on April 4th. The question above pertained to timing for extensive SEO changes and then launch of a new design. All in context with the drop in traffic from the domain migration.

So what do you think advisable regarding SEO changes in light of problems relating to the domain switch and in light of the launch of the new design in a few months?
Thanks, Alan

Our real estate website (www.metro-manhattan.com) now requires visitors to login in if they want to search our listing database.

The result is that. 9 out of 10 visitors leave without searching; they simply refuse to set up an account.

I have attached images of the search bar and login form.

Is there a way to increase the percentage of visitors that login? We have tried to make it as simple as possible, allowing visitors to login by Facebook, Google or by providing their email address. We do not send any verification email.

We are forced to. keep this login unfortunately. But is there anything we can do to reduce the visitor bounce rate?

Thanks, 
Alan

TF0tlVe i79OEg5 i79OEg5

I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance.

We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions.

How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018?

Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche.

Thanks,

Alan

Hi Jeff:

Happy to report that improved metrics are not caused by bots or any unusual spikes in traffic. So I think we are seeing a legitimate improvement. Last year we focused on UX improvements. Will focus on content and links this year in order to solidify our gains.

Thanks for your input!!

Alan

As a real estate brokerage firm our business is local in nature. If we can get improved ranking for such terms as "New York City office space" it would help our business immensely.

Your suggestion of using both .com and .NYC is very good. 
Thanks,
Alan

My commercial real estate web site has about the worst conversion form ever designed (http://www.nyc-officespace-leader.com/visitor-details). The form appears whenever a visitor does a property search. If they do not release their phone number and email address they don't get results. The form only gets completed 25% of the time and often the contact details are wrong. The visitors either exit the site at that page or go to the listing or neighborhood pages to view listings without doing a filtered search.

In an attempt to increase conversions we are softening the form and not making completion mandatory. After entering an inquiry the visitor will be shown three property listings before the form pops up, The idea being that once they have seen product they will be more inclined to release contact info. Also, the form will appear once they have viewed three listings anywhere on the site, not just for search results.  Unlike the existing conversion form (http://www.nyc-officespace-leader.com/visitor-details) we are trying to keep the text very concise. The new form will be Java script rather than a URL.

Can anyone  offer some ideas on how to make the text of these new forms more enticing? The forms are listed below. We will probably show the first one after the visitor views 3 listings and the variation of it after the visitor views another 3 listings.

** FORM #1**

Quit wasting time searching for listings. (watch icon)

Call me to discuss available space.                       Yes            No

---------------------------------------------------------------------------------------------------------  FORM #2

Don’t search for listings, we will do it for you. We have off market listings that no one knows about.

Contact us now about off market listings.                   Yes            No

-----------------------------------------------------------------------------------------------------------

Thanks, Alan

Does anyone have experience with  LinkedIn and Google Adwords for B+B advertising? I own a commercial real estate agency in Manhattan. We aim to generate qualified leads of business tenants seeking to rent office or loft space. The advertising is not meant to build an image or branding.  Approximate total adverting budget is $3,000-$5,000/month.

LinkedIn appears to have the advantage in being able to target a particular demographic (industry, geography, job function, size of company). But I wonder if it is not geared towards branding rather than generating warm leads.

In terms of cost and quality of leads does anyone have insight as to how these two platforms compare?

Thanks, Alan Rosinsky