How to Write AI Content Optimized for E-E-A-T
Worried that your AI content might spook your users or not meet Google's standards? Use this guide to build trust and authority into your AI content.
On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
Most Recent Articles on On-page SEO
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
What Belongs on Your Local Business' About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
On-page Video SEO – Whiteboard Friday
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
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How to Combat SERP Volatility
What is SERP volatility? How can you combat SERP volatility to maintain important keyword rankings? Get the full overview here! Map out the best course of action and plow full steam ahead.
Helping Google Navigate Your Site More Efficiently — Whiteboard Friday
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.
Daily SEO Fix: Investigating Keyword Cannibalization
In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.
4 Common Mistakes E-commerce Websites Make Using JavaScript
By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. In this article, Justyna demonstrates how to avoid some of the most common mistakes e-commerce sites make when implementing JavaScript.
Advanced On-Page SEO Optimizations — Whiteboard Friday
Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.
![How to Optimize for Google's Featured Snippets [Updated for 2022]](https://moz.com/images/blog/banners/599c98d541a541.28015161_2021-03-30-231401.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146041&s=cdf74edaae5e0eaf2c67ffd81513cc7b)
How to Optimize for Google's Featured Snippets [Updated for 2022]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
How to E-A-T Ethically with Digital PR
When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to avoid common pitfalls.
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
SEO includes a vast array of activities where the outcomes of our work are either uncertain or difficult to predict. For this reason, optimizations that seem "untestworthy" might actually be worth your while to experiment on. Today, Logan walks you through five of his favorite ones.
How to Apply Semantic SEO to Different Niches
A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
![How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]](https://moz.com/images/blog/banners/content-bd475af_2021-04-16-000336.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618531417&s=a424b42b0746565334b1ccd9d2fe0358)
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Lydia shares the content update process she and her team at Tao Digital Marketing used to generate great results for a client in the financial services niche.