Keyword Gap Overview
Frequently Asked Questions
What’s Covered?
In this guide, you’ll learn more about the Keyword Gap tool in the Competitive Research section of Moz Pro.
Quick Links
Getting Started with Keyword Gap
The Keyword Gap tool within Competitive Research allows you to compare your domain against your competitors to pinpoint gaps and opportunities for rankings, content creation, and more.
To get started:
-
Click Analyze Competitors
Click Keyword Gap from the Competitive Research section of Moz Pro
Enter your domain
Select whether you like to see results for a Domain, Subdomain or Subfolder
Enter up to 3 competitor domains, subdomains or subfolders to compare
Select the domain type for your competitor
Select your preferred market
![To get started with Keyword Gap, enter in your domain and the domains of your competitors.](https://moz.com/images/help/large/Keyword-Gap-Getting-started-by-entering-in-domains.jpg?w=1087&h=969&auto=compress%2Cformat&fit=crop&dm=1644960378&s=c8ee0d35a490052e7996bf923f539b83)
Site Overview
After clicking Analyze Competitors the Site Overview module will populate with information regarding the ranking keywords for each site entered.
A. Site - The URL for the site entered for comparison
B. Ranking Keywords - The site is ranking within the top 50 search results for this many keywords
C. Top Positions - The number of Ranking Keywords where this site is ranking in the top 10 search results
D. Page Authority - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.
E. Domain Authority - A Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.
![The Site Overview tab features the data points outlined above.](https://moz.com/images/help/large/Keyword-Gap-Site-Overview-Tab.jpg?w=912&h=506&auto=compress%2Cformat&fit=crop&dm=1644960545&s=3775584e64d66681bc39adddf811de7a)
Ranking Distribution
There is also an option to view the Ranking Distribution tab which will display a visual representation of where in the top 50 results the ranking keywords for each site fall. Each site entered will be represented by a different color. Hover over the graph to see more information.
You can remove a site from the graph by clicking it in the key below. Or you can click the three bars on the top right to export the graph and view in full screen mode.
![The Ranking Distribution graph allows you to see a visual representation of your ranking keywords compared to your competitors.](https://moz.com/images/help/large/Keyword-Gap-Ranking-Distribution-Tab.jpg?w=888&h=518&auto=compress%2Cformat&fit=crop&dm=1644960621&s=1a7aab59feedf980b4eb30fe131e9c6a)
Keywords to Improve
Below the Site & Ranking Overview module, a module noting Keywords to Improve will help to identify areas for improvement on your competitors’ most prominent ranking keywords. You will be able to view their top keywords that you also rank for in positions 2-20.
![The Keywords to Improve table outlines the data points noted below.](https://moz.com/images/help/large/Keyword-Gap-Keywords-to-Impove-columns-a-to-d.jpg?w=963&h=379&auto=compress%2Cformat&fit=crop&dm=1645123981&s=310c45557170f3149f287c3467ed31fa)
A. Keyword - The ranking keyword for the sites queried.
B. Traffic Lift - The estimated amount of traffic you can expect to gain by outranking your competitor for this keyword.
C. Volume - The number of searches for that keyword for any given month. This is often thought of as an indication of demand for that keyword.
D. Difficulty Score - Shows you how hard it would be to rank in the top 10 positions in the SERP for this keyword.
![The Keyword to Improve table outlines the data points noted below.](https://moz.com/images/help/large/Keyword-Gap-Keywords-to-Impove-columns-e-to-f.jpg?w=875&h=361&auto=compress%2Cformat&fit=crop&dm=1645123624&s=cd5e31ef483c86820c64c70442235e30)
E. Your Ranking - Where your site is ranking in the SERP for this keyword.
F. Competitor Ranking - Where your competitor(s) are ranking in the SERP for this keyword.
You can remove columns from this table by clicking Columns on the top right. Or you can filter your results by clicking Filters.
The following filters are available within the Keywords to Improve table:
- Keyword
- Traffic Lift
- Volume
- Difficulty Score
- Your Ranking
- Your Competitor’s ranking
If you’ve identified keywords that you may want to target, you can add them to a Campaign or a Keyword List. To do so:
Check the boxes on the left for the keywords you’d like to track
Click Add to Campaign or Add to Keyword List at the top of the table
![Using the steps outlined above you can add keywords to a Campaign or Keywords List.](https://moz.com/images/help/large/Keyword-Gap-Keywords-to-Impove-add-to-campaign-or-list-new.jpg?w=971&h=403&auto=compress%2Cformat&fit=crop&dm=1645124257&s=91304151c798be3633251f64e9e55750)
Clicking on any keyword in this module will take you straight to Keyword Explorer where you can see more information including SERP Analysis and Keyword Suggestions.
Top Competing Content
In the Top Competing Content section of the tool, you can explore your competitors’ most visible content and the keywords they rank for. This can help to provide insight into top-performing pages so you can build and refresh content on your own site.
![The Top Competing Content table includes the information outlined below.](https://moz.com/images/help/large/Keyword-Gap-top-competing-content.jpg?w=858&h=490&auto=compress%2Cformat&fit=crop&dm=1644961285&s=f41e4b8cd769026c5e12737173eb30fb)
A. Content URL - The top ranking URL for the keywords to the right.
B. Top Ranking Keywords - The keywords the URL in the first column are ranking for.
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