![Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]](https://moz.com/images/blog/banners/5e9606eb26e4c5.73102989_2021-04-15-233658.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618529818&s=39cad8cf0eaaac1d52f289e8dd005515)
Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Most Recent Articles on Technical SEO
![Are H1 Tags Necessary for Ranking? [SEO Experiment]](https://moz.com/images/blog/banners/5e54d5f21c70c7.79562392_2021-04-15-234344.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530224&s=c625b2f751370400f4ed72378ab78ac3)
Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
![How to Get Your Web Developer on Board with SEO [Bonus PDF]](https://moz.com/images/blog/banners/5e5443a639f5a2.84685138_2021-04-15-234456.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530296&s=f227eed9deab925c35fa9172a2de7838)
How to Get Your Web Developer on Board with SEO [Bonus PDF]
Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!
Intro to Python
Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.
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Better Site Speed: 4 Outside-the-Box Ideas
Site speed is incredibly important, but we often rely on the same old methods for improvement. Tom Anthony covers some unusual and surprising tricks to improving site speed that you may not have considered.
This Is What Happens When You Accidentally De-Index Your Site from Google
Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.
Machine Learning 101
Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.
A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)
How are ~8 million pages across the web using HTML, and what implications does it have for modern SEO? Dive into the details of this in-depth study analyzing how prevalent meta tags, structured data, social markup, and more are in HTML for millions of index pages.
How Google's Rel = Nofollow, Sponsored, & UGC Links Impact SEO
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.
Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization
Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins shares a better way of improving your site.
FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future.
Programming for SEOs
In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess.
Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights
Most SEO Professionals have never used Log File Analysis, but without it, they are missing out on unique and invaluable insights that regular crawling tools just can’t produce.
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.