Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
Happy Small Business Month! In this article, Miriam displays that by making sustainable local goods and services easier for everyone to find and choose online, we can work towards healing the climate together.
In this article, Miriam discusses how to protect yourself from local listing spam, along with how local businesses can combat spam on their own listings, and build trust in their communities.
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.
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Finding the most effective way to get travelers to review your local business will gift you with better local search rankings, a persuasive reputation, and a lucrative upward trend in transactions.
Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. Today, Samantha shares how she and her team at Go Fish Digital work with clients to understand the sensitive issue they’re facing and meet their goals.
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.
When your agency encounters a client with a slew of negative reviews, it's a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you're far from powerless when it comes to the in-store experience.
When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.
On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.