Keyword Research Tools & Resources

Last Updated: March 13, 2023

Congratulations! You've made it this far. At this point, your keyword research game is strong.

But the journey has only just begun.

SEO literally starts with keyword research, but keyword research never ends. As you grow your content, optimize your pages, and continually reevaluate your strategy, your keyword research process will continue to pay dividends.

Click to Tweet

So here, we've gathered some of our favorite tools, resources, and reading materials to help you succeed along your journey.

Need a quick overview of everything we've covered in this guide? We've assembled the quick basics for you to download, print, share, or even tape on your wall!

The Keyword Research Certification is a five-part on-demand series focused on keyword research, strategy and analysis. Complete with video lessons, tasks, and activities, you’ll be able to test what you’ve learned and apply important concepts throughout. At the end of the series, you’ll take a final exam and receive a certificate and LinkedIn badge.

Here's a handy list of every tool mentioned in this guide.

1. Keyword Explorer - Moz's own keyword research tool extraordinaire with over 500 million keyword suggestions along with metrics like Keyword Difficulty, monthly volume, and more.

2. Free SEO Competitive Analysis Tool - Learn who your competitors are on the SERP, and identify keyword opportunities for the future.

3. Answer the Public - Good tool for expanding your keyword lists and discovering question-type search queries for your seed keywords.

4. Google Keyword Planner - Google's own keyword research tool is heavily weighted towards commercial keyword placement, so be careful when using it for organic keyword research, however, it will still offer some unique keyword data.

5. Google Search Console - Search Console gives you a wealth of intelligence about the keywords sending your website actual search traffic.

6. Google Trends - Another Google tool that provides interesting insights and related queries for any keyword, Google Trends will even show you historic keyword data and break interest down by geographic region.

7. Extract People Also Ask Phrases in Google - Quick little Chrome addon that helps you extract People Also Ask phrases for any Google search query.

8. MozBar - Our favorite Chrome extension provides advanced on-page keyword suggestions for any live page.

9. SEO Ngram Keyword Tool - This nifty free tool allows you to extract Ngrams from your keyword lists. See Chapter 4 for more information.

If you're looking for other good resources to explore keyword research, we've got you covered. Here are a few of the industry's favorites.

• Keyword Research - The Beginner's Guide to SEO

• Moz Learning Center: Keyword Research

• Moz Blog - How to Do Better, Lazier Keyword Research

• Moz Blog - Whiteboard Friday: Metrics for Better Keyword Research

• Moz Blog - Daily SEO Fix: Competitive Keyword Research

• Moz Blog - The Lazy Writer’s Guide to 30-Minute Keyword Research

• Moz Blog - All Keyword Research Posts

• Backlinko - Keyword Research: The Definitive Guide

• Nick Eubanks - Master Keyword Research in 7 Days

• HubSpot: How to Do Keyword Research for SEO: A Beginner’s Guide

Happy researching, and best of luck with your SEO!

If you're ready to take your learnings to a new level, and try out all of the keyword research techniques mentioned in this guide, get 100% access to Moz’s Keyword Explorer with a free, 30-day trial.

The Moz Pro free trial gives you access to every report, metric, and suggestion mentioned in this guide, as well as full access to other Moz Pro tools including Competitive Research, Link Research, and more.