What's New

We're thrilled to announce exciting changes to the Moz API dashboard.

Here's a list of the enhancements that have been implemented:

• Unified Management: Easily manage your links API and Brand Authority Beta API tokens all in one convenient location.
• Quota Management: See your quota usage across multiple APIs.
• Authentication Options: Discover a new and simpler authentication mechanism, while your existing access ID and secret keys remain fully accessible.

Here's a list of the updates that are now available:

• Faster Reports: Get reports for your API usage quickly and with expanded date ranges.
  
• Simplified Data: Find a chart that’s easier to understand and filter.

Check it out in your API dashboard today!

The updated Keyword Suggestions tool is designed to make keyword research easier than ever!

Here's what's new:

• More user-friendly than ever. Our interface and visualizations are now more streamlined, more intuitive, and here to ensure your keyword research is swift and effortless.

• Integrated Keyword Difficulty metrics. With Keyword Difficulty metrics already incorporated, you can assess the competitive landscape and make informed decisions at lightning speed.

• Super quick SERP analysis. Think keyword research in a single click! Plus, analyze predictive metrics to uncover high-impact suggestions and optimize your content strategy to drive even more engagement.

Take it for a spin in Moz Pro

We’re excited to announce the publication of our newest comprehensive resource – the Local Business Content Marketing Guide. Featuring expert advice from industry professionals, this new piece of content includes a range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses. We even included a handy downloadable PDF!

To learn more about the guide from the author, be sure to check out our latest blog post from Miriam Ellis – Local Search Scientist at Moz.

Or you can jump right into the guide to get started learning.

How does your brand impact your search performance? How do you stack up against the competition? Learn why brands matter to Google, how to measure brand strength with Moz’s newest metric, Brand Authority^TM, and how to leverage Moz Pro data to see the big picture of your search impact. Dr. Pete Meyers will demonstrate how brands generate new and unique search demand, leaving the competition behind.

Join us on October 12, 2023 @ 10am PT, 1pm ET

Brand Authority^TM is a Moz-exclusive metric that measures a domain’s total brand strength on a scale of 1-100.

Search engines use discrete methods to model the real world in search. This makes it hard to disentangle the relationship between brand strength and search engine results. Luckily, Brand Authority gives you clarity. Get the insight you need to help inform your brand awareness strategy and maximize its impact.

Learn more on our Brand Authority page or visit our help hub to see how you can start using it today.

Gather even smarter insights to make data-driven decisions that can optimize your SEO strategy with Googles new Google Analytics 4 (GA4). Be sure to make the transition before Google retires Universal Analytics on July 1, 2023 (except for Google 360 customers). Once you have a GA4 you can connect it to your Moz Pro account. We've created this handy Help Hub article to guide you through the transition.

Moz Local Lite, Preferred, and Elite subscribers in Canada will now have a stronger online presence with the addition of Yellow Pages Canada (yp.ca) to their Moz Local accounts. Yp.ca has a mission to connect small and medium businesses with people across Canada. Their solutions are another tool to help businesses achieve their goals. Yp.ca will make the business listing information received via Moz Local available to their customers and visitors.

Interested in Moz Local? Learn more about the plans and features on our website or visit our Help Hub.

Everyone knows Google Analytics 4 is superseding Universal Analytics whether you're ready or not but how do you ensure you're setting your team or clients up for stress-free migration? Join Zach and Brie for a fireside chat as they dive into real tips and practical advice for transition into GA4 measurement from the familiar world of UA. We will be discussing Google's changes to GA's reporting interface, measurement capabilities, new features and more. Watch now!

Speakers:

• Brie E. Anderson, Owner, BEAST Analytics (Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today, she runs BEAST Analytics, a digital marketing analytics consultancy.)
• Zach Edelstein, SEO Director, Moz (Zach is a relatively new addition to the Moz team. He has a decade of SEO and marketing analytics experience, working with digitally-focused brands of all sizes. He is passionate about using data to help companies develop their SEO strategies, and is a Google Analytics power user.)

To learn more about transitioning to GA4 and the Moz Pro GA4 integration see this Help Hub article.

A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. Subfolders can be thought of as a way to divide up information or products, depending on your business and are especially helpful if you work in ecommerce, retails or on various different product niches. A subfolder can be a blog, a product category, an Etsy store, and more! To learn about subfolders check out Daily SEO Fix: Exploring Subfolder Search with Moz Pro.

Subfolder search capabilities and subfolder data are now available in:

• True Competitor: Cut out the manual effort and save tons of time as Moz Pro helps you identify your truest competitors

• Keyword Gap: Craft a targeted approach to overtaking your various different SERP competitors by identifying your subfolder’s keyword gaps.

• Explore by Site: Streamline workflows and save time by gathering real time keyword data for your subfolders.

1. Finding your top ranking keywords for your subfolder
2. Discovering your subfolder SERP competitors and keyword gaps

We're excited to announce that new metrics and insights are coming to the Moz Local dashboard. The Moz Local team has been hard at work integrating Google’s new Business Profile (GBP) Performance API which replaces their previous GBP Insights API. More data = more insights for you to understand how your prospects and customers are finding and interacting with your data in Google local search.

In comparison to the old Insights API, the new Business Profile Performance API provides valuable insights on metrics that weren’t tracked before, such as

• Search keywords: See the keywords that led people to your listings (new keyword tracking ideas!)

• Bookings: See the number of users who selected the Bookings option

• Food orders: View the number of users who selected the Food orders option (for restaurants)

• Conversations: See the number of users who utilized the conversation/chat option

• Impressions by device: Track the number of business map and search impressions/views differentiated between desktop and mobile devices
  

The new Business Profile Performance API will provide the same metrics as the old Insights API did, except for the following metrics:

• Direct, indirect, and chain (branded) queries

• Local post metrics (for those with social posting in your plan)

• Local photos metrics

Google is no longer providing these metrics so you won’t see updates to data starting February 20, 2023, on. This will affect the Dashboard and Analytics sections that are partially using this data. You will continue to see historical data on those metrics within the existing graphs and tables. We encourage you to export historical data that is of value to you.

While there is no one-to-one solution to access the metrics that will be deprecated, there are still ways you can approximate those insights.

For volume and types of queries:

With the Google Business Profile Performance API, Google is moving to provide data that is more tangible and actionable. Businesses will be able to see the most commonly used keywords and phrases they get found with. The data is more specific and businesses can segment it by types of searched phrases (such as branded, non-branded, address info, products, etc.).

Historically, the queries that Google reported on with the Insights API were broad metrics and best used to directionally understand how and when your business was displayed to searchers.

Additionally, if you are leveraging an analytics tool such as Google Analytics, you can add tracking parameters to your local URLs in your Google Business Profiles. This way you can capture the search and traffic volumes being driven by them. One of our favorite resources for adding tracking parameters to your listings can be found here.

For Google Post performance metrics:

Google will no longer be providing views or clicks data on Google posts. Businesses can continue to add tracking parameters to the CTA on the post. While this won't report on total views, you'll be able to see engagement from each post on Google to help inform your content strategy.

For photos metrics:

Google will no longer provide insights for photos within GBP. As far as we know, they will continue to rank and display the most popular photos at the top of your profiles. You can always review which photos are displayed first to get an idea of the photos customers are most influenced by. We also recommend adding alt tags to your images to help describe these to search engines and accessibility tools.

Learn how to use the power of keyword research to help you better understand your target market and how they are searching for your content, services, or products.

This 5-part series from Moz Academy focuses on the fundamentals of keywords, audience analysis, keyword research strategy, tracking and monitoring keyword success. We’ve carefully crafted a combination of on-demand video lessons equipped with tasks and quizzes to cement your learning & understanding.

Successfully complete the final exam and you’ll be awarded a personalized certificate and LinkedIn badge to share with your professional network.

The chapters of this course are as follows:

1. The Fundamentals of Keyword Research

2. Get To Know Your Customer

3. Create a Keyword Strategy

4. Track Your Success & Next Steps

5. Final Exam & Additional Resources
   

Learn everything you need to know to implement a keyword research strategy in under 6 hours. This Certification is for everyone, but is particularly beneficial for individuals working in a content-focused role.

Start the certification today!

Moz Local Lite, Preferred, and Elite subscribers in the US and Canada will now have their business listing information published to the Better Business Bureau (BBB) via the Moz Local dashboard. The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2021, people turned to BBB more than 200 million times for BBB Business Profiles on 6.3 million businesses. The BBB will make the business listing information received via Moz Local available to their 100 local chapter offices, who in turn will import the data and publish it on the Better Business Bureau site.

Interested in Moz Local? Learn more about the plans and features on our website.

With Google focusing more on the local aspect of its offerings – such as local business listings, reviews, and shopping – local SEO is arguably becoming an area with huge growth potential and strong staying power. In a recent survey, Moz found that 43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO.

If you’re wondering how to level-up your local search marketing knowledge then look no further – we’ve launched our brand-new Local SEO Certification from Moz Academy to help you build a winning local SEO strategy.

With nearly 6 hours of on-demand coursework, the comprehensive curriculum covers the fundamentals of local SEO, the local search ecosystem, reputation management, understanding your competition, and how to keep your local strategy in tip-top shape. By the end of the course, you will be well-prepared to begin analyzing local businesses and marketing them online.

Some topics the Local SEO Certification covers include:

• Search intent and how it relates to local SEO

• Important factors that influence relevance, proximity, and prominence

• Eligibility for local SEO according to Google guidelines

• How Google determines your market location

• How to identify your competitors, and choose primary and secondary categories

• The local search ecosystem

• How to set up a Google Business Profile and manage your citations

• How to manage your online reputation, and build localized content and links

• Following a listing maintenance plan to help drive your business forward

• A methodology for implementing SEO for a local brand

Following completion of the coursework (made up of both video lessons and tasks for you to complete), you’ll take a final exam to check your understanding. Once you’ve passed the exam, you’ll receive a certificate and badge for your LinkedIn profile.

Ready to level-up your local SEO knowledge and take the next step in your SEO journey? Get certified with Moz Academy.

New to Moz Local, Amazon Alexa and MapQuest are now available in the Lite, Preferred, and Elite plans. Subscribers on these plans will now have their business listings submitted directly to these directories in the US, UK and Canada.

With Amazon Alexa, Moz Local has the four major voice search assistants, making it that much easier for your business to be found by consumers regardless of the device they use, whether at home or on-the-go. With MapQuest, Moz Local subscribers get another popular online mapping service along with Moz Local’s current pool of mapping, navigation, and GPS directories.

For more about the various directories in each Moz Local plan, check out our Help Hub. Learn more about our current Moz Local plans here.