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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.

  • StevenLevine


    I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!

    | StevenLevine
    2
  • filippodanesi


    markup schema markup structured data product

    Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

    | filippodanesi
    0
  • filippodanesi


    markup schema markup structured data product

    Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

    | filippodanesi
    0
  • filippodanesi


    markup schema markup structured data product

    Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

    | filippodanesi
    0
  • filippodanesi


    markup schema markup structured data product

    Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

    | filippodanesi
    0
  • filippodanesi


    markup schema markup structured data product

    Hi, I am working on a site that presents several products with their descriptions and features, but does not include e-commerce functionality, so it does not show prices. I would be interested in understanding how to properly use the Product markup since the Offer field cannot be filled in. What are your experiences or advice on how best to handle this? Do you have advice on different vocabularies to Product? Thank you very much for your help!

    | filippodanesi
    0
  • binhlai


    After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!

    | binhlai
    0
  • spyaccounts14


    Hi Guys, Just wondering what would be better in this instance: finding an old post (with good authority) and getting a link from that old article or creating a brand new article and adding the link to that. Finding an old post (with good authority) and getting a link from that old article Creating a brand new article and adding the link to that. Both naturally link out to the page you want a link too. To me, number 1 as the page already has authority but then again number 2 since Google might place some weight to recency. Any thoughts? Cheers.

    | spyaccounts14
    0
  • jennisprints


    Hi!
    I'm dealing with a big client who's site has a big (approx. 39 000) duplication of the "same" page (same content) but each page has a different URL. The duplicated page is a "become a member"-page.
    I've checked the backlinks in Google Search Console and there are no sites linking to any of the duplicated pages.
    The developers have no clue where or how the pages came to be duplicated, but my guess is that every time a new customer sets up an account the page becomes duplicated. The customer want us to just remove the pages and sort out the duplication, but removing the pages might cause a big drop in back links/traffic and what not. I would much rather redirect the duplicated pages to the original page, but given that there are 39 000 pages it might mess with the site speed. Looking for ideas and suggestions of what the next step should be, remove or redirect.
    Thanks so much!

    | jennisprints
    0
  • SimpleSearch


    Hello, all! I have a client who's Fortune 500 - has all the good "stuff" that is associated with pulling in proper info into the knowledge graph/company information box - Wikipedia, strong citations, etc., but the card is showing the wrong company type! Has anyone had experience with influencing this via Schema or anything else clever? Note that the correct company type is referenced in all the usual spots. Thanks!

    | SimpleSearch
    1
  • Kingalan1


    I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance. We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions. How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018? Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche. Thanks, Alan

    | Kingalan1
    2
  • seoanalytics


    Hello, On product pages does the content matter or does the presentation and answering the user intent matter more ? I know for informational query content definitely matters but with rank brain, I am thinking that for pages where your present product content doesn't matter as much ? Am I right ? Thank you,

    | seoanalytics
    1
  • Yuji_m


    Hi there. I have a question about deleting low quality content pages hopefully anyone could share your feedback on. We have a b2c ecom store and Product Pages are our target LDPs from search. We've built many information pages that are related to different products in the long past that are linked to related product pages. Problem is many of them lack so-called quality content in terms of volume and quality and they aren't helping. Especially since early this year, organic traffic started declining after having peaked in Feb. So I'm considering deleting those we and Moz consider low quality that are not receiving search traffic. Firstly, is that a good idea? Secondly, how should I go about it? Just delete them and put a redirect so that deleted pages will point to related pages or even homepage? Looking forward to any expert input.
    -Yuji

    | Yuji_m
    1
  • Virginia-Girtz


    Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?

    | Virginia-Girtz
    0
  • peteboyd


    Hi Moz Community, Thanks in advance for the help! We have a law firm client interested in fully switching their SEO marketing from Criminal Defense to Personal Injury. Our client no longer wants any business for Criminal Defense cases. Background Info: The website for the last 10 years has focused on Criminal Defense (and ranks well). Over the last couple of years we have introduced Personal Injury content on the website and achieved some decent rankings as well. In order to make the website less relevant for Criminal Defense, it had crossed our minds to de-index these specific Criminal Defense pages but still leave them present on the website. Question:  Would you recommend de-indexing all of the pages at once or done in a gradual manner? Our concern it that doing it all at once could affect the overall domain's authority more sharply and harm rankings for any other keywords not involving Criminal Defense.

    | peteboyd
    1
  • seoanalytics


    Could some give me an example on how they do keyword research because I have tried many things and it doesn't work. Here is what I tried : Let's take a keyword  " Alsace bike tours" I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours" Thos tools spit me phrases such as : "bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it. In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc... I wait and weeks later see no change in ranking.. What I am missing ? Thank you,

    | seoanalytics
    1
  • filippodanesi


    ecommerce seo redirect 301 redirect product page

    Hello everyone, I am turning to the community for your advice regarding the optimal management of product pages that are removed after an article is sold. Considering that we operate with unique articles on our site and consequently do not have large quantities in stock, the product pages are intended to be removed once the article is sold. My question is: from an SEO point of view, what would be the most effective strategy to manage these pages? Is it preferable to apply a permanent redirect (301) to the product category, or would it be better to use the status code 410 to indicate that the page has been permanently removed?
    I would appreciate any suggestions or experience you could share on this matter. Thank you in advance for your help.

    | filippodanesi
    0
  • seopack.org.ofici3


    Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it. Main question The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
    online clothing store in new york
    online clothing store in los angeles or... Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.

    | seopack.org.ofici3
    0
  • KarenElaine


    We have about 100 really old blog posts that are nothing more than a short trip review w/ images. Consequently these pages are poor quality. Would best practices be to combine into one "review page" per trip, reducing from 100 to about 10 better pages and implement redirects? Or is having more pages better with less redirects? We only have about 700 pages total. Thanks for any input!

    | KarenElaine
    0
  • SUPERCTER8383


    Hi I need to check Spamming backlinks and want to remove from my site APK . Please guide someone that how I can remove these spamming links from my site as soon as possible.

    | SUPERCTER8383
    0
  • mkleamy


    A client of mine is linking to a third-party vendor from their main site. The page being linked to loads with a Page Not Found error and then replaces some application content once the Javascript kicks in. This process is not visible to users (the application loads fine for front-end users) but it is being picked up as a 404 error in broken link reports. This link is part of the site skin so it's on every page. Outside of the annoyance of having lots of 404 errors being flagged in a broken link report, does this cause any actual issue?  Eg, do search enginges see that my client is linking to something that is a 404 error, and does that cause them any harm?

    | mkleamy
    0
  • Marcmayo


    Hello Moz community,
    I am really happy to be here and I start right away with a quite tricky question I'd say. We are running Star-Registration.com and in March switched platforms to Shopify. All the Redirects etc were done according to standards. Nevertheless, Star-Registration.com dropped in May (2 months after the switch) for "name a star" and "buy a star" from #1 to the 2nd Page of Google Results after being on #1 for almost 3 consecutive years. We had a similar case with their german website but the german one is back on the top 3 rankings again for all the important keywords. I attached a Screenshot of the Search Console stats
    Any suggestions? yv6pep

    | Marcmayo
    0
  • aalinlandacc


    My site name is bestmedtour .it's in English. I also want to have the Arabic version of the site. If I translate it with Google Translate, is it possible that the Arabic version of the site will be penalized?

    | aalinlandacc
    0
  • floaumet


    Hello Mozzzzzzzzzzz I'm currently working on the new link structure for our website. We currently organize our content in sub folder =Main category
    = = Sub category
    = = =Specialty
    = = =  Product main name
    = = = ==Product specific name
    = = = == =Manufacturer Each of them has some potential strong KW and I will be happy to use it on the URL. URL are more than 50 kw long when I use all This are very niche item for which people may refer to them through different names (potential folders) My current concerns will be Should we make long url respecting the structure (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)/(maufacturer) Should I combine some like (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)-(maufacturer) Should I keep them simple /(product_main name) Should I keep the main  folders just to display the articles belonging to this category (Main category)/(Sub category)/(Specialty)/(Product main name) and then keep the product under a sub folder only? Any other idea?

    | floaumet
    0
  • floaumet


    Hello guys I would need your help for the schema markup for a medical product. We have companies 'medical' pages and their own products. We need the best people (like you :p) to confirm the markup implementation we should go for. Question 1 https://aumet.azurewebsites.net/en/medical-manufacturers/Jordan/sun-plastic-medical-materials-industries-co-ltd-209415 Should we list the product with the markup medicalentity https://schema.org/MedicalEntity Should we list the products with the markup products https://schema.org/Product Should we add them as List https://schema.org/ItemList or as items owns https://schema.org/owns **Question 2 ** https://aumet.azurewebsites.net/en/medical-manufacturers/Jordan/sun-plastic-medical-materials-industries-co-ltd-209415 Why do have issue with og:property type https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Faumet.azurewebsites.net%2Fen%2Fmedical-manufacturers%2FJordan%2Fsun-plastic-medical-materials-industries-co-ltd-209415 marked as unspecified type

    | floaumet
    0
  • Fubra


    What should and what shouldn't go in the sitemap? In particular, pages like subscribe to our newsletter/ unsubscribe to our newsletter? Is there really any benefit in highlighting those pages to the SEs? Thanks for any advice/ anecdotes 🙂

    | Fubra
    0
  • misterfla


    In looking at one of our competitors in Moz today, I noticed in their linking domains report showed a bit.ly link with a DA of 97. According to Moz this is a follow link as well. Should I be using bit.ly links to take advantage of their high domain? I was under the impression that bit.ly links were not considered backlinks. fRT2j5cRtXo3ARPq9

    | misterfla
    0
  • yaelslater


    Hi All, I know that the sitemaps.xml URL must be findable but what about the sitemaps/pageinstructions.xml URL? Can we safely noindex the sitemaps/pageinstructions.xml URL? Thanks! Yael

    | yaelslater
    0
  • julie-getonthemap


    I have a new client whose rank is jumping around a lot.  I took over the account 7 weeks ago, but they'd been doing SEO with a decent provider. They switched to me because they thought he wasn't working very hard and he's not very nice. I just took them on in December and they started out at #18. On Dec 24 they were at 9, Jan 1 at 12, Jan 2 at 14, Jan 3 at 24, Jan 12 at 19, Jan 15 at 28, Jan 16 at 25, Jan 19 at 28 and today at 24. Some of the really bad black hattish providers have bounced up to the top. Any idea what's going on?

    | julie-getonthemap
    0
  • seoman10


    Has anyone noticed an unusual shift in ranking fluctuations starting around 20 hours ago? I have noticed some fairly major positive shifts on two different websites, interested if anyone else has seen the same thing.

    | seoman10
    2
  • CopBlaster.com


    Hi, I have a series of websites that have been offline for seven years. Do you guys have any tips that might help restore them to their former SERPs glory? Nothing about the sites themselves has changes since they went offline. Same domains, same content, and only a different server. What has changed is the SERPs landscape. I've noticed competitive terms that these sites used to rank on the first page for with far more results now. I have also noticed some terms result in what seems like a thesaurus similar language results from traditionally more authoritative websites instead of the exact phrase searched for. This concerns me because I could see a less relevant page outranking me just because it is on a .gov domain with similar vocabulary even though the result is not what people searching for the term are most likely searching for. The sites have also lost numerous backlinks but still have some really good ones.

    | CopBlaster.com
    1
  • JH_OffLimits


    As our content can be quite long at the top, we introduced js anchor scroll going straight to the products, by passing the banner and the content at the top. Can this have an issue on seo?

    | JH_OffLimits
    1
  • eTownKid


    seo consulting

    Moz Community, The most talented people that are SEO experts are part of this community, so that is why I came here to find assistance. I am a Partner at https://3forty3.com/, we are an executive search firm based in San Francisco. At 3FORTY3, we work with the top VC firms in Silicon Valley serving venture-backed and growth-stage clients. We placed marketing executives at 8 of the top 25 Forbes Cloud 100 companies. We are looking for an SEO consultant to help us with our website. Our phase 1 budget = $5K - $10K, but that would grow after phase 1. If interested, please email me directly at jon@3forty3.com. Thanks,
    Jon Schepke
    Partner, 3FORTY3 Executive Search
    https://www.linkedin.com/in/jonschepke/

    | eTownKid
    0
  • Consult1901


    From what I understand, Googles no longer has a "Duplicate Content Penalty" instead duplicate content simply isn't show in the search results.  Does that mean that any links in the duplicate content are completely ignored, or devalued as far as the backlink profile of the site they are linking to?  An example would be an article that might be published on two or three major industry websites.  Are only the links from the first website GoogleBot discovers the article on counted or are all the links counted and you just won't see the article itself come up in search results for the second and third website?

    | Consult1901
    0
  • TanyaKorteling


    I'm working with a US client on the SEO for their large ecommerce website, I'm working on it from the UK. We've now optimised several of the pages including updating the meta-descriptions etc. The problem is when I search on the keyword iin the UK I see the new updated version of the meta-description in SERPs results. BUT when my client searches on the same keyword in the US they're see the old version of the meta-description. Does any one have any idea why this is happening and how we can resolve it? Thanks Tanya

    | TanyaKorteling
    0
  • masterfish


    I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks

    | masterfish
    1
  • Cutopia


    We are writing a series of relevant and informative "power pages" on our site. In the past these have been 2,000 to 3,000 words and our audience has shown to be highly engaged with these pages and they converted well. We have decided to expand our new pages to capture more relevant keywords/topics and the result is they are a bit over 5,000 words. Is there a point where long content, even if highly relevant and engaging, is too long to benefit SEO? Is there any reason we would limit ourselves to 2,000-ish word long form content? I ask because I have read multiple blog posts that suggest that long form content that has ranked well in Google ranges between 2,000 and 3,000 words.

    | Cutopia
    0
  • seoanalytics


    Let take a medical example. Flu symptoms How does google know who has the best answer ? Thank you,

    | seoanalytics
    0
  • Kuhliff


    What is the best way for SEO to set up categories for an ecommerce site selling beauty products.  I have currently built my product categories so that if a person looks under the hydration category they find our body lotion, but also if they look under the body section of products they also will find the same body lotion.  Is this a problem for SEO?  I think it helps the customer find the product.

    | Kuhliff
    0
  • AshShep1


    Hi most of our pages are rated as "medium" for optimisation by the google page speed tool and with an average speed of 2.5 seconds compared to my competitors whose pages are rates as "fast" and have a speed of less than 1 second! We use the DNN platform & my web dev has said that he cant squeeze anymore from the platform and that to get the same speed as my competitors will need a platform development which it out of our control. My question is, is it worth moving our site to another platform that can achieve these fast speeds or is the difference between medium and fast not worth it - i am mainly looking at it from a google ranking signal perspective. Ash

    | AshShep1
    0
  • anagentile


    domain seo redirecting domain

    Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!

    | anagentile
    0
  • Citimarine


    We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!

    | Citimarine
    0
  • AshShep1


    Hi our site is set up typically for a key product (money page) with 6 to 12 cluster pages, with a few more associated blog pages. If for example the key product was "funeral plans" what percentage of the internal anchor text links should be an exact match? Will the prominence of those links eg higher up the page have an impact on the amount of juice flowing? And do links in buttons count in the same way as on page anchor text eg "compare funeral plans"? Many thanks
    Ash

    | AshShep1
    1
  • CYNOT


    Let's say a blog is publishing original content.  Now let's say a second blog steals that original content via bot and publishes it as it's own.  Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results?  Any opinions?

    | CYNOT
    0
  • JCN-SBWD


    Hi, I have a client that is publishing 7 or 8 news articles and posts each month. I am optimising selected posts and I have found that they have been adding a lot of tags (almost like using hashtags) . There are currently 29 posts but already 55 tags, each of which has its own archive page, and all of which are added to the site map to be indexed (https://sykeshome.europe.sykes.com/sitemap_index.xml). I came across an article (https://crunchify.com/better-dont-use-wordpress-tags/) that suggested that tags add no value to SEO ranking, and as a consequence Wordpress tags should not be indexed or included in the sitemap. I haven't been able to find much more reliable information on this topic, so my question is - should I get rid of the tags from this website and make the focus pages, posts and categories (redirecting existing tag pages back to the site home page)? It is a relatively new websites and I am conscious of the fact that category and tag archive pages already substantially outnumber actual content pages (posts and news) - I guess this isn't optimal. I'd appreciate any advice. Thanks wMfojBf

    | JCN-SBWD
    0
  • OceanXD

    Unsolved

    sitemaps seo tactic

    Hi there, I could use your help with something. Last week, I submitted my sitemap in the search console to improve my website's visibility on Google. Unfortunately, I got an error message saying that Google is not reading my sitemap. I'm not sure what went wrong. Could you take a look at my site (OceanXD.org) and let me know if there's anything I can do to fix the issue? I would appreciate your help. Thank you so much!

    | OceanXD
    1
  • lindsey.steinkamp


    I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site?  Thank you!

    | lindsey.steinkamp
    0
  • SIMON-CULL


    this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did  he get so many links from single site is he gonna be penalized YD2BvQ0

    | SIMON-CULL
    0
  • Vuly


    Following on from a previous problem of 2 of our main pages completely dropping from index, we have discovered that 150+ spam, porn domains have been directed at our pages (sometime in the last 3-4 months, don't have an exact date). Does anyone have exerpeince on how long it may take Google to take noticed of a new disavow list? Any estimates would be very helpful in determining our next course of action.

    | Vuly
    1
  • inventateq


    I keep on hear that Artificial Intelligence in Digital Marketing is the future in coming years but i would like to know what does it mean exactly , if i want to become expert in Artificial Intelligence in Digital Marketing then what should i learn or practice? can some send me some reference guides.

    | inventateq
    0

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